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SR Marketing Manager

2 months ago

Waterloo, Canada Planitar Inc. Full time

Founded in 2013, in Kitchener, Ontario, Canada, Planitar Inc. is the maker of iGUIDE, a proprietary camera and software platform for capturing and delivering accurate floorplans, immersive 3D virtual tours and extensive property data.


iGUIDE is the most efficient system to map interior spaces and features accurate floor plans, measurements, and reliable property square footage. By integrating floor plans and visual data, iGUIDE provides an intuitive and practical way to navigate and explore built environments digitally.

Visit www.goiguide.com for more information.


What you will do:

The SR Marketing Manager will support in building integrated campaigns that drive top-of-funnel demand generation while raising brand awareness across three B2B target verticals including residential real estate, commercial real estate (Facilities Management) and insurance and claims – secondary verticals will also be of focus.


You’ll have a deep understanding across a variety of tactics including, but not limited to, content, digital, website, paid search, social media, earned media and virtual/in-person tradeshows. You’ll not only be able to deliver flawless execution while working alongside a team of 5+, but you’ll also have the skill set to understand performance marketing metrics and optimize the campaign over a period of time.

Part strategist, creative, copywriter, project manager, relationship builder and analyst this individual has a blend of talents.


Daily you will:

  • Support in developing, maintaining and monitoring the iGUIDE core messaging and positioning statements, creative style guidelines and other assets to ensure consistency in marketing and messaging.
  • Have a hyperfocus on top-of-funnel demand generation and marketing penetration coming up with innovative ideas to generate leads and grow the sales funnel working alongside the Demand Generation Manager.
  • Ideate and lead the creation of marketing materials and collateral, sales materials, promotion items, video/photo, etc. that resonate with the target ICPs and verticals – educating and driving engagement / inbound demand generation.
  • Support in managing the public relations strategy and execution (working with agency partner) which includes pitch ideation, press release review, media relationship building and media monitoring.
  • Support in managing the development and optimization of the corporate website including visual assets and on-page text (optimized for SEO) as well as email marketing campaigns and an e-commerce store.
  • Able to develop and manage partnerships and resellers around the globe helping to drive their business forward while using their brand presence to further strengthen iGUIDE.
  • Lead a team of 3+ direct reports while working cross-functional across the organization supporting product, sales and customer success by building consensus around marketing initiatives and leading with transparent communication.
  • Support in developing and manage the monthly, quarterly and yearly marketing performance review assets (including highlights, key learnings and recommendations).
  • Able to work independently and manage multiple projects simultaneously in a fast-paced scale-up environment.


What we look for:

  • 8+ years of experience in product marketing, digital marketing, demand generation.
  • A creative, out-of-the-box marketing leader with a foundation in technology (software) and experience in scale-up B2B marketing.
  • Ability to effectively drive influence and action from cross-functional team members who do not directly report to you.
  • Very process driven with strong attention to detail and accuracy is expected; endless curiosity – you love asking questions and learning in an agile environment.
  • Knowledge of product marketing tools, including launch plans, messaging maps, positioning documents and competitive briefs.
  • Comfortable speaking and delivering presentations while being able to educate and persuade others.
  • Exceptional communication skills: verbal, written, listening and comprehension and a fearless attitude – you’re competitive and have a proven track record of achieving measurable goals.
  • Bachelor's degree in business management, marketing, engineering or equivalent of relevant experience.
  • Hands-on experience using marketing tools, including one or more of the following: Google Analytics, WordPress / SilverStripe, Pardot / SalesForce or HubSpot, monday.com and ZoomInfo.
  • This is a hybrid role with three days in the office (Waterloo, ON), to facilitate brainstorming and team building.