B2B Marketing Data Analyst Lead

3 weeks ago

Toronto, Canada MASS Engines Full time

POSITION SUMMARY

As a Data Analyst, you become an essential player in meeting client data requirements. Utilizing cutting-edge analytics tools and methodologies, you'll be at the forefront of translating raw data into actionable insights. Your commitment to transforming complex data into clear, goal-oriented reports will drive continuous innovation and propel growth. Dive deep into analysis, interpretation, and delivery of data-driven insights to uncover opportunities for optimization and improvement.


PRIMARY RESPONSIBILITIES

  • Ensuring that client data needs are understood and addressed effectively.
  • advanced analytics tools and techniques to analyze data effectively.
  • Translating Raw Data into Actionable Insights by converting raw data into meaningful insights that can drive decision-making.
  • Simplifying complex data into easy-to-understand, goal-oriented reports for stakeholders.
  • Contributing to ongoing innovation efforts by leveraging data insights to identify new opportunities or improvements.
  • Using data analysis to support business growth initiatives and strategies.
  • Conducting thorough analysis and interpretation of data sets to extract meaningful insights.
  • Presenting insights derived from data analysis to stakeholders in a clear and actionable manner.
  • Identifying areas where processes or strategies can be optimized or enhanced based on data findings.
  • Define and implement data acquisition and integration logic, selecting appropriate combination of methods and tools within defined technology stack to ensure optimal scalability and performance of the solution
  • Measure ROI of online advertising campaigns
  • Report on marketing KPIs such as leads, conversion rates, website traffic and social media engagement
  • Track email campaign metrics (delivery, open, click-through rates)
  • Monitor budget distribution and performance of paid ad campaigns
  • Conduct competitive research and analyze benchmarking data
  • Collaborate within a cohesive team (including Strategist, Project Management, etc.) to analyze client objectives, evaluate potential options, offer recommendations, and formulate solutions.
  • Undertake additional projects, assignments, and tasks as assigned.


REQUIRED EXPERIENCE

  • Minimum 4-5 years of experience as a data analyst in marketing automation and/or sales automation or equivalent experience in a related field
  • 2-3 years relevant experience with a MA platform (preferability Eloqua)
  • 2+ years of experience with Salesforce.com (must have)
  • Experience in analyzing data using various analytical techniques and tools to derive meaningful insights.
  • Knowledge of database languages such as SQL, R, or Python; spreadsheet tools such as Microsoft Excel or Google Sheets; and data visualization software such as Tableau, PowerBI or Qlik. Mathematical and statistical skills are also valuable to help gather, measure, organize, and analyze data.
  • Ability to communicate complex data insights in a clear and understandable manner, both orally and in writing, to various stakeholders.
  • Experience in creating goal-oriented reports that effectively communicate insights and drive decision-making.
  • Demonstrated track record of contributing to innovation efforts through data analysis and insight generation.
  • Understanding of business processes and objectives, and the ability to align data analysis efforts with organizational goals.
  • Capacity to identify opportunities for optimization and enhancements based on data analysis and insights.
  • Familiarity with key phases within the B2Bproject lifecycle and the ability to participate effectively in these phases.
  • Experience in a B2B environment


EDUCATION

  • Bachelor’s degree in Mathematics, Computer Science, Economics, Statistics, or equivalent training/ experience
  • MA and/or CRM certification (considered an asset)


SKILLS, COMPETENCES & BEHAVIOURS

  • Strong mathematical & numeracy skills.
  • Strong understanding of databases such as SQL Server and Oracle.
  • Understanding of reporting & data visualization tools such as Business Objects, PowerBI and Tableau.
  • Understanding of website scripts such as XML, JavaScript, JSON.
  • Digital marketing analytics tools including Google 360, Google Analytics, Google Tag Manager and Adobe Marketing Suite.
  • Excellent analytical skills - the ability to identify trends, patterns, and insights from data.
  • Strong attention to detail.
  • Presentation skills – ability to write and speak clearly to easily communicate complex ideas in a way that is easy to understand.
  • Problem solving skills.
  • Defining new data collection and analysis processes
  • Communication skills with effective stakeholder management & conflict resolution skills.
  • Organization skills and the ability to effectively deliver on multiple projects and services
  • Capable of multitasking within a fast-paced demanding environment
  • Strong commitment to professional client service excellence
  • Adaptability to work in dynamic environments and contribute to a positive team culture.
  • Ability to demonstrate confidence and establish trust with our customers
  • Detail and results-oriented; able to balance multiple priorities and work under tight deadlines
  • Positive attitude combined with the desire to contribute to the success of MASS Engines

Alignment and commitment to demonstrating MASS' core values of Growth Mindset, Passion, Challengers, Teamwork, and Integrity.


WORKING CONDITIONS

  • Professional services office environment
  • Using a computer keyboard, monitor and mouse for extended periods of time
  • Travel within Canada and USA may be required for client facing meetings: 10%

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