B2B Marketing Data Analyst Lead

1 week ago

Toronto, Ontario, Canada MASS Engines Full time
POSITION SUMMARYAs a Data Analyst, you play a vital role in meeting client data needs. By using advanced analytics tools, you will convert raw data into valuable insights, driving innovation and business growth. Dive deep into data analysis, interpretation, and delivery to uncover optimization opportunities.
  • Ensure client data needs are met effectively.
  • Utilize advanced analytics tools to analyze data.
  • Translate Raw Data into Actionable Insights.
  • Simplify complex data into easy-to-understand reports.
  • Contribute to innovation efforts using data insights.
  • Support business growth initiatives with data analysis.
  • Thoroughly analyze data sets to extract meaningful insights.
  • Present data insights to stakeholders clearly.
  • Identify areas for process or strategy optimization based on data findings.
PRIMARY RESPONSIBILITIES
  • Understand and address client data needs effectively.
  • Apply advanced analytics tools and techniques for effective data analysis.
  • Translate raw data into actionable insights for decision-making.
  • Create easy-to-understand reports for stakeholders.
  • Contribute to innovation efforts using data insights.
  • Support business growth initiatives with data analysis.
  • Analyze and interpret data sets to derive meaningful insights.
  • Present insights to stakeholders clearly.
  • Identify opportunities for process optimization based on data.
REQUIRED EXPERIENCE
  • Minimum 4-5 years of experience as a data analyst.
  • 2-3 years relevant experience with a MA platform (preferably Eloqua).
  • 2+ years of experience with (must have).
  • Experience in analyzing data using various techniques and tools.
  • Knowledge of database languages such as SQL, R, or Python.
  • Experience with spreadsheet tools and data visualization software.
  • Strong communication skills to convey complex data insights clearly.
  • Experience in creating goal-oriented reports.
  • Demonstrated contribution to innovation through data analysis.
  • Understanding of business processes and objectives.
  • Ability to identify optimization opportunities based on data analysis.
  • Experience in a B2B environment.
EDUCATION
  • Bachelor's degree in Mathematics, Computer Science, Economics, Statistics, or equivalent.
  • MA and/or CRM certification (considered an asset).
SKILLS, COMPETENCIES & BEHAVIOURS
  • Strong mathematical & numeracy skills.
  • Understanding of databases and reporting tools.
  • Knowledge of website scripts and digital marketing analytics tools.
  • Excellent analytical and problem-solving skills.
  • Strong attention to detail.
  • Presentation skills to communicate complex ideas clearly.
  • Effective stakeholder management and conflict resolution.
  • Organization skills to deliver on multiple projects.
  • Adaptability and commitment to professional service.
  • Positive attitude toward contributing to success.
  • Alignment with core values.
WORKING CONDITIONS
  • Professional office environment.
  • Using computer equipment for extended periods.
  • Some travel within Canada and USA may be required.

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