B2B Marketing Analyst

1 week ago

Toronto, Ontario, Canada SDM Full time
Please apply on

At Secure Digital Markets (SDM), you can build a career in a fast-paced and pioneering industry Secure Digital Markets is a digital asset brokerage, offering robust liquidity solutions that enable our clients to maximize their portfolio and participate in digital currency markets with greater sophistication. This is an exciting time to join our growing team.

What We Offer

We have an exciting opportunity for a B2B Marketing Specialist to join our team The specialist will become part of Secure Digital Markets' Marketing & Sales Teams and help develop and support the marketing and sales team initiatives.

This role is best suited for someone who has B2B marketing experience, with a particular focus in Web3/Financial services. The successful candidate in this role will have a data-driven approach to marketing, and has a comprehensive background in lead-generation via marketing, SEO, and E-mail Marketing.

While we're ideally looking for someone who is passionate and knowledgeable about crypto, but if you believe you are a great match for the rest of what we're looking for, we'd love to have a chat

Responsibilities & Expectations

Based out of our Downtown Toronto office, you will have direct contact with all team members at the firm to help us propel our social media strategy forward, and have the opportunity to take ownership, develop and innovate many of the processes within the marketing team of SDM.

Key Responsibilities:

  • Search Engine Optimization (SEO):
  • Conduct keyword research and analysis to optimize website content and improve organic search rankings.
  • Monitor and analyze website performance using SEO tools and make data-driven recommendations to enhance visibility and user experience.
  • Implement on-page and off-page SEO strategies to increase organic traffic and drive lead generation.
  • Email Marketing:
  • Develop and execute email marketing campaigns to nurture leads, drive engagement, and convert prospects into customers.
  • Analyze email performance metrics, such as open rates, click-through rates, and conversions, to optimize campaigns and deliver targeted content.
  • Segment email lists and tailor content to align with lead generation goals, ensuring the right message reaches the right audience.
  • Lead Generation and Prospecting:
  • Identify and target potential B2B clients within the cryptocurrency and finance space.
  • Implement new lead generation strategies to acquire new leads and qualify prospects through various marketing channels.
  • Collaborate with the sales team to ensure seamless lead handoff and develop a lead nurturing strategy to move prospects through the sales funnel.
  • Marketing Analytics:
  • Utilize marketing analytics tools to track and measure the performance of marketing campaigns, providing valuable insights and actionable recommendations to improve ROI and drive strategic decision-making.
  • Develop and maintain key performance indicators (KPIs) related to lead generation, regularly reporting on progress and suggesting adjustments based on data analysis.
  • Collaboration and Reporting:
  • Collaborate with cross-functional teams to ensure alignment of marketing strategies with overall business objectives.
  • Prepare regular reports showcasing marketing performance, goals, and opportunities for improvement.
  • Generate monthly or quarterly lead generation reports, highlighting conversion rates, lead quality, and marketing ROI.

Qualifications:

  • Bachelor's degree in Marketing, Business, or a related field.
  • Demonstrated experience in SEO, email marketing, and lead generation,
  • Proficiency in utilizing CRM systems and email management platforms.
  • Strong analytical skills and ability to interpret marketing data to drive informed decisions.
  • Excellent communication and interpersonal skills, both written and verbal.
  • Self-motivated with the ability to work independently and collaboratively within a team.
  • Strong understanding of blockchain business models within various niches (CeFi, NFTs, Marketplaces, Tokenization, etc.) is considered an asset
  • Excellent interpersonal, written, and verbal communication skills
  • Driven, professional and empathetic
  • Exceptional organizational and presentation skills
  • Highly skilled in learning on the job

What You Will Gain from Joining our Team:

  • Joining a great growth centric, exciting team culture
  • A chance to make a difference in a growing company
  • Exciting projects and an opportunity to shape our future
  • Competitive compensation and benefits package
  • Flexibility
  • A focus and support on professional development - we value ongoing learning

About Secure Digital Markets

Secure Digital Markets bridges the gap between institutional capital and digital assets by providing flexible and curated liquidity solutions to our customers.

Catering to institutional money looking for a way into the digital asset space, we understand your business and provide custom solutions to fit it.

Whether you're an institution, trader, family office, exchange, fund, or mining group, we can provide you with everything from auto-liquidation to a direct feed of liquidity right to your API.

SDM is one of the first electronic, off-exchange digital asset liquidity providers in North America, operates through an electronic communication network (ECN), and offers deep liquidity to its clients with around-the-clock service.

Why Secure Digital Markets (SDM) ?

The level of growth that is expected in the coming years is staggering, and we need the right people to come on board to help support this growth and be a part of our success story.

The number one quality we value is teamwork, and everyone pulls together to give our best. With a focus on continued growth and industry leadership, exciting long term career possibilities are available for the driven energetic team member that joins our team.

Please note, SDM receives a high volume of applicants thus only those selected to move forward in our interview process will be contacted.

SDM is an equal opportunity employer, we value diversity and are committed to creating an inclusive environment for all employees.

Please apply on

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