Director of Marketing and Communications

5 days ago

Toronto, Canada DM Lyons Consulting Full time

Director of Marketing and Communications

120-130K + Bonus


THE POSITION

Reporting to the President and Chief Executive Officer, the Director of Marketing & Communications will lead, inspire and champion the brand and the execution of an integrated marketing-communications plan and tactical campaign across multiple platforms to continue to build the organization’s profile and support an ambitious Signature Events, education and professional development roster.


Our ideal candidate loves a challenge and the opportunity to add tangible value to the CRE Industry.


We are looking for a dynamic, self-starting and energetic leader who is passionate about marketing, communications and events, and thrives in a fast-paced and ever-evolving environment.


The ideal candidate has expertise in all aspects of communications, marketing and events and comes with experience working within the commercial real estate industry.


Creativity and excellent negotiation skills will be a key to success in this role. As a registered not for profit challenges abound, these skills will be essential.


Collaboration with internal cross-functional teams is a key component, and the candidate must possess strong organizational skills and a keen ability to prioritize and manage multiple projects simultaneously, ensuring deadlines are met and goals are achieved.


This role requires someone who is comfortable both leading initiatives and jumping into the day-to-day tasks—whether it's crafting content, managing event logistics, or building relationships with key stakeholders. A proactive problem-solver with excellent communication skills, the successful candidate will be able to adapt quickly, think on their feet, and find creative solutions to challenges as they arise.


SPECIFIC RESPONSIBILITIES INCLUDE, BUT ARE NOT LIMITED TO THE FOLLOWING:


Strategic Planning:


  • Brand Strategy and Campaign Execution – champion of the brand, oversee the creative development and execution of all brand-related messaging across all forms of communication.


  • Content Creation and Management – Collaborate with internal departments and external partner to plan and develop effective marketing strategies and brand-oriented content to promote all aspects of programming offered by the association.


  • Brand Profile and Recognition – Develop compelling strategies to support the association’s position as an industry influencer.


  • Stakeholder Engagement – Strategic planning and production of a fast-paced event and education schedule.


People Leadership:


  • Proven track record of success leading small teams in a fast-paced environment


Marketing Program Strategy and Implementation:


  • Lead the execution of an integrated, comprehensive marketing and communications plan designed to reinforce the association’s leadership role and value proposition both internally to members and externally to the CRE Community.
  • Provide strategic creative direction and oversee production of all marketing and communication initiatives including content development, design and distribution of conventional media and collateral, signage, video storytelling, online digital channel deployment, e-news, social media platform monitoring and engagement.
  • Lead content and design updates on the organization’s web platform, ensuring current content, building resources is maintained.
  • Craft compelling messaging on pressing and timely topics impacting the CRE industry, producing video stories, promote case studies and develop a narrative that leads conversations and inspire action.
  • Play a leadership role in the planning and execution of seven high-profile annual Signature Events including the annual Celebration of Excellence Awards Gala.
  • Support the organization’s ambitious sponsorship program, determining sponsorship fulfilment strategies, and leading the creative execution and production of all sponsorship related branding.
  • Oversee the planning and execution of both in-person and online education sessions supporting a comprehensive industry-focused learning program.
  • Oversee the management and communications to support a comprehensive, in-house Mentorship Program.
  • Lead the design, creative execution, and communications strategy to support the organization’s membership drive and awards programs.
  • Analyze & Identify market trends, reporting and present metrics every quarter, set KPI’s across all engagement touch points, tracking data and using insights to inform marketing strategies and tactics.
  • Collaborate with the sales and partnerships teams to identify key sponsorship opportunities, ensuring that sponsorships align with brand objectives and target audiences.
  • Work closely with vendors and event partners to ensure sponsors are effectively integrated into event materials, marketing campaigns, and on-site experiences.


JOB QUALIFICATIONS AND EXPERIENCE


  • University degree in Marketing, Communications, Business, or related field (or equivalent experience).
  • Minimum of 6 -10 years of progressive experience in marketing and communications, with a proven track record in campaign management, event coordination, and public relations.
  • Strong understanding of digital marketing, social media platforms, content strategy, and event logistics.
  • Proven excellence in writing and editing in an authentic style that resonates with target audiences.
  • Experience and proven track record in leading small diverse teams, managing a marketing and communications department, with a demonstrated ability to make a positive contribution within a collaborative and small team environment.
  • Strategic thinker with competencies in creative project planning, budget, digital media management, design and production.
  • Strong knowledge of content marketing strategy and social media channel deployment.
  • Experience in managing branded events, conferences, webinars, and trade shows.
  • Proficiency in Microsoft Suite applications and various digital software programs (ie, Hootsuite, MailChimp, Monday, Google Analytics, Higher Logic, etc.)
  • Self-motivated with strong organizational skills and project management skills, able to manage the priorities of multiple stakeholders in a complex environment, focused on delivery of results.

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