Director of Communications and Marketing

4 days ago

Toronto, Canada Fidelity Canada Full time
Job Description

This is a hybrid role with a mix of remote and in-office working

Current work authorization for Canada is required for all openings.

Who We Are

At Fidelity, we’ve been helping Canadian investors build better financial futures for over 35 years. We offer individuals and institutions a range of trusted investment portfolios and services - and we’re constantly seeking to find new and better ways to help our clients. As a privately owned company, we boldly embrace innovation in all areas as we continue to grow our business into the future.

Working with us means you’ll be part of a diverse and dedicated group of people who make a real difference for our clients and communities every day. You’ll have a wide range of opportunities to grow and develop your career in an inclusive environment where you’ll feel valued and supported to be your best - both personally and professionally.

What You’ll Do

The Director of Communications and Marketing at Fidelity Canada Clearing (FCC) is primarily responsible for ensuring exceptional client communications, enhancing market presence and preserving and evolving brand reputation. This pivotal role oversees all marketing and advertising campaigns, branding, product promotion, collateral, social media, presentations, and both internal and external communications and FCC's events and conferences, ensuring they leave a lasting impact.

Reporting directly to the VP Product Solutions, the Director is the visionary behind our communications and marketing strategy, shaping the direction and execution of all related functions. This role is not just about leading tasks; it's about crafting a compelling narrative that resonates with our audience and propels FCC forward.

How You’ll Make An Impact

 Develop and implement comprehensive marketing and communication strategies

  • Ensure all communication and marketing materials reflect FCC's brand and standards of excellence.
  • Proactively stays abreast of industry trends, news, technology, best in class practices etc., to ensure FCC remains competitive and adapting to changing landscape.

Manage the execution of communication and marketing deliverables across all channels ‐ digital, SEO, events, content marketing, product marketing. Oversee the entire lifecycle of projects, from conception through to execution and analysis

  • Strong partnerships with internal stakeholders such as Sales and Business Analytics to understand client segments
  • Holds team accountable against workflow management, timely delivery of initiatives, budgets, internal stakeholder, and vendor management.
  • Demonstrates strong business judgement and decision‐making abilities with the ability to continue to drive to results despite changing priorities

Liaise with production marketing teams, corporate affairs and external vendors to fulfil FCC's communication and marketing needs.

  • Proactively engages with other senior communications and marketing leaders and internal stakeholders to plan, negotiate, and strategize, define service level agreements, volumes, prioritization and deliverables.
  • Ensure Communication and Marketing plans are effectively executed

Measure and report on communication effectiveness to improve customer satisfaction.

  • Regular reporting and tracking are available to measure impact.
  • Use metrics to provide insights to guide enhancements to improve effectiveness

Measure and report on communication effectiveness to improve customer satisfaction. marketing effectiveness to increase marketing impact

  • Regular reporting and campaign tracking are available to measure effectiveness.
  • Use metrics to provide insights to guide enhancements to improve effectiveness

Leadership Build and lead a high‐performing team that aligns with Fidelity’s values

  • Successfully develops and coaches people leaders to attract and retain high performing teams.
  • Demonstrates ability to anticipate and plan for future upskilling of people, as industry, technology and best practices change.
  • Conducts regular coaching sessions with employees, providing direction and feedback, actively manage performance, and proactively address performance concerns.
  • Engages employees in development conversations and provide support towards to their development goals, with a focus on continuous learning and upskilling.
  • Conducts annual goal setting by establishing clear and measurable goals, ensuring alignment and support of department strategy.
  • Successfully executes end to end yearend performance review cycle.
  • Drives employee engagement by supporting and promoting people programs and enabling Fidelity’s culture.

Risk Management Ensuring that all marketing and communication activities, including marketing campaigns, public communications adhere to FCC's compliance and risk framework protecting the brand reputation.

  • Work closely with the legal department to identify and manage legal risks and issues.
  • Align with the risk management team to ensure that marketing and communication strategies fall within with the overall risk appetite

What We’re Looking For

  • University degree or equivalent work experience
  • 7+ years of experience
    • B2B and/or B2C marketing and communications experience
    • Campaign planning and strategy, including product releases and sales enablement
    • Strong understanding of marketing operations, including marketing workflow management and content marketing
    • Digital marketing experience
    • 5+ years of experience in leading/managing teams
    • Strong understanding of editorial and Search Engine Optimization (SEO) best practices is an asset
    • Project management experience or agile practices certifications (scrum master/product owner) is nice to have

    Fidelity Benefits and Perks

    • 100% remote and hybrid work arrangements
    • Competitive total compensation package
    • Opportunity to participate in Fidelity profit-sharing program
    • Company contributes into your RRSP, without a matching requirement from you
    • Health benefits and coverage, with no requirement for employee paid premiums, including up to $5000 for therapy
    • Health Care Spending Account
    • TELUS Health Virtual Care app
    • Health and Fitness Reimbursement
    • Up to $650 for home office equipment
    • Generous time off policy
    • 2 paid days annually to volunteer
    • Access to over 11,000 training and development courses
    • Tuition reimbursement
    • Monetary awards for completing a required designation
    • Annual dues reimbursement for professional designations
    • Pregnancy/Parental/Adoption Leave - Fidelity will top-up to 100% of your salary for a period of 25 weeks

Fidelity Canada is an equal opportunity employer

Fidelity Canada is committed to fostering a diverse and inclusive workplace. We will consider all qualified applicants for employment regardless of race, color, religion, sex, sexual orientation, gender identity or expression, national or ethnic origin, age, disability, family status, protected veterans’ status, Aboriginal/Native American status or any other legally-protected ground.

Accommodation during the application process

Fidelity Canada welcomes and encourages applications from people with disabilities. Accommodations are available on request for candidates taking part in the selection process. If you require an accommodation, please email us at FidelityCanadaStaffing@fidelity.ca.

No telephone inquiries or agencies please. We thank all applicants for their interest, please be advised that only those selected for an interview will be contacted.

Why Work at Fidelity?

We are proud to be recipients of the following

Awards

  • Canada's Top 100 Employers
  • Greater Toronto's Top Employers
  • Canada's Top Family-Friendly Employers
  • Canada's Top Employers for Young People
  • Great Place To Work Certified
  • Best Workplaces for Inclusion
  • Best Workplaces for Mental Wellness
  • Best Workplaces for Today's Youth
  • Best Workplaces for Women
  • Best Workplaces in Financial Services & Insurance
  • Best Workplaces in Ontario
  • Best Workplaces with Most Trusted Executive Teams
  • LinkedIn Top Companies in Canada
  • Human Resource Director (HRD) - Best Place To Work
  • HRD - 5-Star Benefit Program
  • HRD - 5-Star Diversity & Inclusion Employer

Designations

  • Canadian Compassionate Companies – Certified
  • Benefits Canada's Workplace Benefits Award - Future of Work Strategy
  • TalentEgg National Recruitment Excellence Award - Special Award for Diversity & Inclusion in Recruiting
  • Canadian HR Reporter's Most Innovative HR Team

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