Director, Newcomer Marketing

6 months ago

Toronto, Canada Rogers Communications Full time

Rogers Wireless is seeking collaborative, digital-first team members committed to keeping Canadians connected. As Canada's market leader, Rogers Wireless offers a range of specialized plans, products, and services through its three wireless brands: Rogers, Fido, and chatr. We are proudly paving the way for the future of wireless innovation on the country's largest and most reliable 5G network. Come build a rewarding career at Rogers and be a driving force behind our success story

**Who we're looking for**:
We are looking for a passionate, innovative, and collaborative leader with a track record of success scaling complex sales and marketing programs to accelerate our leadership position as the wireless provider of choice for newcomers to Canada. This key role is at the heart of our success as a wireless provider, connecting new Canadians to their loved ones around the world.

As a business owner, this individual will support a cross-functional team by defining their vision and roadmap, and is accountable for delivering leading market share of newcomers. To be successful in this role, the individual must be outcome-driven, have passion for supporting the newcomer journey, and be skilled at championing a cause across a complex matrix organization. Beyond leading their cross-functional team, this individual needs to work closely with many partners, including sales, base management, and product management.

**What you'll do**:

- Responsible for delivering leading market share of newcomers.
- Develop marketing programs and commercial policies that support the newcomer journey.
- Execute newcomer paid media campaigns and refine our newcomer digital journey
- Coach, develop and support a cross-functional team of 12 individuals leveraging agile marketing methodologies
- Work closely with other agile business owners, with a special emphasis on working closely with Wireless and Residential retention teams, and Residential acquisition marketing to realize synergies between teams that deliver our KPIs, improve customer experience and address customers needs
- Be the voice of newcomers to provide insights that shape overall business strategy
- Conduct iterative sprint cycles with relentless prioritization to optimize short term and mid-term business impact and also ensure a healthy backlog (2 sprints worth of tests/stories ready for refinement) based on data driven insights and hypotheses
- Collaborate closely with marketing technology partners to prioritize and optimize new marketing capabilities

**What you bring**:

- 10+ years of experience in sales/marketing planning in a senior role with a preference given to Marketing and Telecom Director-level experience in the newcomer or multicultural marketing space
- 10+ years of experience leading, coaching and recruiting highly motivated, high-performing team members
- 5+ years of experience building alignment and stakeholder engagement with senior audiences, up to and including business unit leadership teams
- 3+ years of experience of leveraging analytics, research, and customer insights to develop and execute marketing strategy
- Proven track record of dealing with all levels of a Telecom organization and master in operating within a matrixed environment
- University degree or equivalent in business, management or marketing

**What’s in it for you?**

We believe in investing in our people and helping them reach their potential as valuable members of our team. As part of our team, you’ll have access to a wide range of incredible resources, growth opportunities, discounts, and perks, including:

- Competitive salary & annual bonus
- Competitive & flexible health and dental benefits, pension plan, RRSP, TFSA, and Stock matching programs.
- Discounts: Enjoy up to 50% off Rogers Services and Blue Jays Tickets, 25% off TSC items, and a 20% discount on all wireless accessories sold in Rogers stores.
- Paid time off for volunteering
- Company matching contributions to charities you support
- Growth & Development Opportunities:

- Wellness Programs:

- Homewood employee & family assistance program o Cognitive Behavioural Therapy (CBT) & Virtual therapy sessions o Low or no-cost fitness membership with access to virtual classes
- Our commitment to the environment and diversity:

- Work for an organization committed to environmental protection o Strong commitment to diversity and inclusion with employee resource groups supporting equity-deserving groups including groups representing People of Colour, 2SLGBTQIA+, Indigenous Peoples, Persons with Disabilities and Women. We all bring something different, and we know what makes us different makes us great.
- This is a hybrid work position and will require you to be in office three days per week. You can choose which days in office work best for you_

**If you are selected to move forward in the recruitment process, here is what you can expect**:

- 15-minute phone screen with your recruiter, 1-hour interview with Hiring Manage

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