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Regional Account Manager – B2B Academic Sales

4 weeks ago

ontario, Canada Danby Appliances Full time

Reporting to the Director of B2B Sales, the Regional Account Manager – B2B Academic Sales is responsible for driving revenue growth by managing existing academic customer relationships and developing new business opportunities within the education sector. The ideal candidate has a strong background in academic sales, preferably from a distributor perspective, with established industry connections. Exceptional presentation skills, business development expertise, and the ability to engage key stakeholders are essential for success in this role


Primary Duties and Responsibilities

  • Develop and execute a strategic sales plan to drive revenue growth in targeted academic channels, including universities, colleges, K-12 institutions, and educational procurement networks.
  • Identify, develop, and cultivate new business opportunities while managing and expanding existing customer accounts.
  • Build and maintain strong relationships with academic institutions, procurement teams, distributors, and decision-makers.
  • Drive the development of sales programs, product selection, and pricing for academic customers.
  • Present compelling sales presentations and product demonstrations, showcasing Danby’s brand.
  • Work closely with educational distributors and procurement departments to expand market reach and ensure seamless product delivery.
  • Collaborate across sales, finance, operations, marketing, and product management to ensure business goals are met.
  • Provide oversight, review, and follow-up with customers and distributors regarding proposals, target lists, and product pipelines.
  • Train customers and sales partners on product specifications, features, and applications for academic use.
  • Monitor market trends, competitor activity, and industry developments to adapt sales strategies accordingly.
  • Manage CRM tools to ensure accurate tracking of sales activities, customer interactions, and pipeline opportunities.
  • Develop an annual budget and business plan to meet or exceed revenue targets.
  • Attend education-focused trade shows, industry conferences, and networking events relevant to academic sales.


Qualifications Required

  • Bachelor’s degree in Sales, Business Administration, Marketing, Education, or a related field.
  • 5+ years of direct work experience in B2B sales, preferably in the education sector, selling to academic institutions.
  • Experience selling textbooks, educational technology, learning tools, or academic supplies is highly preferred.
  • Strong background in distributor sales, channel management, and business development.
  • High level of proficiency with Microsoft Office and CRM tools.
  • Experience and connections with universities, colleges, K-12 institutions, and educational procurement teams are highly desired.
  • Proven ability to develop and execute long-term B2B sales strategies.
  • Exceptional presentation and communication skills, with the ability to engage and influence decision-makers in academic settings.
  • Strong negotiation, conflict resolution, and relationship management skills.
  • Ability to work cross-functionally with sales, finance, operations, marketing, and product management teams.


If you have a passion for academic sales and experience in B2B sales for the education sector, we’d love to hear from you Apply today to join our growing team.


Danby is committed to creating a diverse, inclusive, and accessible workplace where all employees feel valued and supported. We are an equal opportunity employer and welcome applications from individuals of all backgrounds. Accommodations are available upon request at any stage of the recruitment process. If you require accommodations, please let us know, and we will work with you to meet your needs.