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Social Media Coordinator

1 month ago

Regina, Canada Saskatchewan Roughriders Full time

Join the Saskatchewan Roughriders and become a key player on our Marketing & Fan Engagement Team We’re on the lookout for a creative and strategic Social Media Coordinator to develop and execute impactful social media content and elevate the Club’s overall social media strategy.  

In this role, you’ll take charge of managing content across all social media channels, collaborating with various departments to align on priorities, and serving as the social 'voice' of the Saskatchewan Roughriders to connect with and engage our passionate fanbase. 

If you’re passionate, full of fresh ideas, and thrive in a collaborative team setting, this is the perfect opportunity for you. Come join us and help capture the heart and soul of Rider Nation  

Requirements

Where You’ll Shine:  

Social Media Strategy & Management 

  • Develop and implement comprehensive social media strategies that enhance brand presence and engage our passionate fan base.  
  • Maintain and optimize our social media accounts on platforms such as X, Facebook, Instagram, TikTok, and YouTube. 
  • Foster two-way conversations with followers, building a strong community and responding to inquiries.

Content Creation & Design 

  • Working with the Content Team and assist in creating visually engaging content that captures the spirit of Rider Nation. 
  • Creating short-form social media content specific to channels like TikTok, YouTube, and Instagram.  
  • Working collaboratively with photographers, videographers, and graphic designers to bring creative ideas to life.  
  • Curate and manage content calendars that prioritize high-quality content with the potential to generate revenue. 

Audience Insights & Analytics 

  • Utilize analytics tools to track digital performance and generate reports highlighting areas for improvement. 
  • Stay ahead of the curve by conducting market research on industry trends and cultural touchpoints.  

Fan Engagement & Community Building 

  • Embody the Rider “voice”, connecting authentically with our diverse audience while aligning with our core values. 
  • Identify and leverage viral trends, memes, and cultural moments to enhance relatability and engagement while adhering to brand standards. 
  • Be the go-to person for real-time fan interactions, addressing questions, feedback, and technical issues. 

Cross-Functional Collaboration 

  • Partner with departments such as Football Operations, Ticketing, Partnerships, Retail, and Communications to align messaging and achieve common goals. 
  • Collaborate with internal teams to create promotional assets and campaigns that drive fan engagement. 

Special Projects & Events 

  • Support game-day activities and other organizational events by creating and managing live content, curating an engaging experience for fans. 

 

What You’ll Need:  
  • Bachelor’s degree or Diploma in Digital Media, Marketing, or similar 
  • 1-2 years experience working in social media.  
  • Proven experience in social media management and content creation. 
  • Excellent written and verbal communication skills. 
  • Understanding of sports and specifically the CFL 
  • Familiar with Adobe Creative Cloud and other content creation tools and software.  
  • Ability to analyze data and transform insights into actionable strategies. 
  • Creative mindset with strong visual design skills. 
  • Ability to work collaboratively across departments and manage multiple projects. 
  • Proficiency in social media management tools and analytics software. 
  • Strong organizational and time-management skills. 
  • Familiarity with photo and video equipment is considered a valuable asset. 
  • Ability to adapt quickly to changing trends and environments. 
  • Availability to work irregular hours and work schedules, including all game days.  

Benefits

What do we commit to you? 

  • Opportunity to contribute to the success of one of Canada’s largest brands and an organization that is a cornerstone of our province and Rider Nation. 
  • The passion of being part of something much bigger than all of us.  The Saskatchewan Roughriders have a dedicated and passionate fan base, and at the Riders, we strive to work hard to support and grow the team and organization. 
  • Gain valuable hands-on experience in a fast-paced organization and team. 
  • Unbeatable work location. You will be set up directly out of Mosaic Stadium and be fully immersed in the Rider experience. 

 

Wondering what to expect when working for the Riders? 

Our employees are empowered to make a difference not only in the community, but in our business operations as well. It is our “secret” to a happy workplace. To do that, the Riders foster a culture that values respect, teamwork, hustle, hard work and fun (it is football after all).  

The Saskatchewan Roughriders are advocates for equity and inclusion and want our workforce to reflect the diversity that makes our province strong.  YOU are Rider Nation, and we want the growth of our team to reflect all the amazing talents Saskatchewan has to offer.   

We acknowledge the time and effort that is required to apply and thank all applicants for their interest, however only those chosen for an interview will be contacted.  

Please note- this role is located in Regina and the successful candidate must either reside locally or be willing to relocate for this role.