Media Relations Specialist

7 months ago

Regina, Canada Conexus Credit Union Full time

At Conexus, we are focused on supporting our members with their needs of today, while also helping them work towards their goals for the future. It’s more than conducting a banking transaction, it’s about providing our members with insightful content, tools, expert advice, and a full suite of products to empower them and inspire confidence in their financial decision-making. We prioritize growth and efficiency and are champions of every members success for a thriving Saskatchewan. We do this by lending an ear to each member’s unique needs throughout Saskatchewan, ensuring personalized solutions.

Our employees are curious, courageous, confident and committed. They are the reason we consistently deliver outstanding member experiences. They’re more than just individuals who come to work each day, each employee is a vital part of Conexus.

We acknowledge that our Conexus offices and facilities are located on Treaty 2, 4, 5, 6, 8 and 10 lands. These are the traditional lands of the Cree, Dakota, Dene, Lakota, Nakota and Saulteaux peoples, as well as the homeland of the Métis.

**The bigger picture**

We’re looking for a media relations expert to cultivate and manage relationships between Conexus, the media, and other external stakeholders to ensure accurate and positive coverage of Conexus' activities and messages. As the Media Relations Specialist, you will play a key role in managing and implementing media relations strategies aimed at enhancing the visibility of Conexus and its subsidiaries, in alignment with our strategic purpose and mission. Additionally, you will lead advising key stakeholders and managing communication responses to emerging issues and operational projects. Due to the nature of this role, flexible working hours are required.

**How you’ll be spending your time**

**Proactive and Reactive Media Relations**:

- Serving as the primary contact for all media inquiries and respond with an appropriate plan to maintain Conexus' public image and reputation.
- Collaborating with the Marketing team to create and implement media strategies that promote positive awareness of Conexus and its subsidiaries.
- Drafting key messages for internal and external stakeholders, developing media pitches, creating impactful press releases and statements, and writing engaging content. This includes preparing key media spokespersons for effective communication.

**Issues Management Response**:

- Providing communications advice on risk/issue assessment for both existing and emerging issues, and recommending appropriate responses in alignment with the Conexus crisis management plans. This includes providing timely and accurate information to key internal and external stakeholders.

**Communications Delivery**:

- Providing communications advice and delivering communication plans and messaging, to employees and members, that are strategically aligned to organizational direction. This includes internal projects and operational communications.

**The way people describe you**

You are a seasoned Media Relations Specialist who brings a wealth of experience and expertise to the role. Your adeptness at implementing efficient processes ensures that even the most daunting challenges feel manageable. Whether communicating internally or externally, you excel at delivering messages with clarity and impact. Your exceptional interpersonal skills allow you to build strong, lasting relationships with a variety of stakeholders. With a growth mindset driving you, you thrive in collaborative environments and constantly innovate to enhance the organization's visibility through fresh and creative strategies.

**The experience you bring**
- 4 to 6 years of experience in a relevant or related industry.
- Post-secondary degree in a relevant or related field or combination of experience and education.
- In-depth expertise and knowledge of communication best practices in issues management, crisis communications, media relations, social media usage, and professional-level writing and editing.
- Proficiency in using social media platforms, media monitoring, analytics tools to assess coverage, and track engagement.

**Salary Range**:
$76,210 - $101,610 with 10% Short Term Incentive Target

**Benefits and Perks**

The success of our members relies heavily on the performance and accomplishments of our employees. That’s why we prioritize offering our team a variety of perks and benefits designed to support their success and well-being both at work and in their personal lives. Some of these additional benefits include, but are not limited to:

- Preferred rates for all your banking needs helping to make life more affordable.
- Generous vacation benefits with 10 additional paid days off giving you time to spend on what’s most important to you.
- Competitive benefit package options covering off all aspects of personal wellness.
- 7% pension matching after one year of employment to support you towards retirement.

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