Manager, Brand Marketing

2 weeks ago

Edmonton, Canada Explore Edmonton Corporation Full time

Reporting to the Senior Director of Marketing, the Manager, Brand Marketing leads the project management and production of creative assets across Explore Edmonton’s brands. They support ongoing brand strategies for Explore Edmonton (brand platform, brand architecture strategy, purpose and promise, values, and verbal identity (voice)), ensuring alignment with Explore Edmonton’s strategic goals and initiatives.

This position oversees the creative elements of both internal and external facing branded documents and campaign collateral and is the go-to resource for brand enquiries and is responsible for ensuring compliance across all projects.

Please note: This is a temporary position ending on or before December 22, 2025.


The successful candidate will be responsible to:

  • Act as the main point of contact for the Brand & Design team, facilitating collaboration, providing regular updates, and managing feedback and approvals on creative projects.
  • Utilize resource management tool (Asana) to gain visibility into resource availability, identify bottlenecks, and optimize work allocation.
  • Manage workloads and assign internal team members and external contractors on projects based on skill sets, availability, and project priorities, ensuring alignment with Explore Edmonton’s strategic goals and initiatives.
  • Oversee the quality assurance process, ensuring that projects meet client requirements, adhere to brand guidelines, and achieve the desired creative objectives.
  • Foster a collaborative environment, ensure effective communication, and bridge the gap between project stakeholders to keep projects running smoothly.
  • Manage resources, prioritize tasks, and proactively identify and address potential bottlenecks to meet deadlines without compromising on quality.
  • Monitor and enforce proper brand usage for the Explore Edmonton brand and all related sub-brands (K-Days, Farmfair International, Canadian Finals Rodeo, Rodeo Week, Edmonton Urban Farm, Edmonton Convention Centre, Edmonton EXPO Centre) to ensure each is consistent and guidelines are followed.
  • Provide implementation strategies and support for ongoing brand initiatives
  • Collaborate with the Graphic Designers to lead, monitor, and coach the Brand & Design team with direct responsibility for building Explore Edmonton's brands across all facets of the Global Marketing strategy.
  • Work cross departmentally to develop and maintain strong working relationships with the broader visitor economy and Explore Edmonton Corporation teams.
  • Provide operational support, direction and coaching as required. 
  • Budgets and contributes to the monthly forecasts.  
  • Approves, codes and processes invoices.  
  • Contributes to Global Marketing business planning and yearly benchmarking


The successful candidate will have the following:

  • Post-secondary education in business (marketing), or communications, or design is required.
  • Minimum of 5 years of experience in marketing or design, required.
  • Minimum of 3-5 years Project Management required with the PMP certification preferred
  • Excellent people and communication skills, both oral and written 
  • Creative, strategic, analytical and forward thinking
  • Ability to multitask 
  • Solution driven  
  • Ask smart questions, take risks, and champion new ideas
  • Experience in marketing & communications, project management, graphic design
  • Creative minded with a strong understanding of brand essence
  • Knowledgeable about the latest in digital and social media trends 
  • Strong understanding of Adobe suite software
  • Strong understanding of Asana software
  • Ability to work evenings and weekends as required.
  • Valid Driver’s License

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