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Go-To-Market Strategist

4 months ago

Mississauga, Canada Bayshore HealthCare Full time

Job Description

• Develop strategic relationships and clear go-to-market (GTM) plans with key stakeholders and execute Geo specific go-to-market strategies plan for target markets and ensure it is in line with Bayshore Home health’s strategic direction.
• Develop and drive implementation of Go-to-market strategy for service and product innovation working with key business stakeholders
• Devise service and/or product go-to-market process, plan time-lines, launch scenarios, pricing and promotions
• Stay up to date on consumer preferences to recommend different product/service offerings
• Undertake constant competitor analysis
• Develop a detailed knowledge of the markets’ and target demographics’ actual needs
• Create and implement solutions collaborating with business stakeholders
• Spot risks to new service/product offerings and develop relevant responding plans.
• Stay up-to-date with business intelligence
• Liaise with business leaders and transform data-led knowledge into specific strategic plans
• Create and drive business growth through innovative, high-impact product/service innovations
• Advise business on different pricing strategies
• Developing and building frameworks and processes to leverage insights gathered to ensure business offers best and relevant service packages and prices
• Familiarity with concepts like customer lifecycle management and customer lifetime value
• Provide project updates on a consistent basis to various stakeholders about strategy, adjustments, and progress
• Support the Sr. Manager, Consumer Insights and Market Research with larger analytics projects and ad-hoc requests

Job Qualification

• 3 to 4 years of demonstrated success and experience in relevant field – GTM strategy, GTM implementation, product management
• Knowledge and experience with behavioral economics
• Proven ability to communicate and manage relationships with senior executives, and can work effectively with all levels
• Ability to dive into tough problems and build new processes / deliverables from scratch; you
• Experience with developing frameworks to support strategic decisions and detailed execution
• Proven ability to solve problems creatively
• Project Management skills and exceptional organizational skills. Ability to command many details simultaneously.
• Experience seeing projects through the full life cycle
• Strong interpersonal skills and extremely resourceful
• Proven ability to complete projects according to outlined scope, budget, and timeline
• Ability to take initiative, manage multiple priorities in a fast-paced environment; work collaboratively with cross-functional teams; and ensure high quality deliverables with high attention to detail.
• Strong organizational and problem-solving skills with the ability to execute initiatives with excellence
• Strong interpersonal skills with proven ability to work within cross-functional, diverse teams and provide influential presentations that can be received by all levels of the organization 
• Strong business acumen, along with analytical and strategic thinking skills with a keen ability to articulate and translate data insights into compelling, actionable recommendations
• Demonstrated prioritization ability, solution oriented and resilient with the ability to adapt and work well under pressure
• Excellent oral and written communication skills.