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Marketing Strategist

2 months ago

Mississauga, Ontario, Canada CP Full time
Job Summary

We are seeking a highly skilled Marketing Strategist to join our team at CP. As a key member of our Intermodal business unit, you will be responsible for developing and implementing market strategies that drive revenue growth and market share.

Key Responsibilities
  • Develop and execute market strategies to optimize value and growth in the assigned Intermodal market segment.
  • Conduct market and industry size-up, competitive assessment, and strategic product and price recommendations.
  • Lead market strategy and analytics for all assigned contract renewals, including assessment of key value levers and relative value, cost and profitability analysis, price compares, volume flow and trend analysis, and performance to contract terms.
  • Assess and develop targeted approaches for new opportunities within the assigned Intermodal market segment, including trading space boundaries for bids/RFP's, and CPKC preferred position for new customer opportunities, emerging markets and/or significant changes to industry structures.
  • Track market segment performance against annual and multi-year revenue and market forecasts, and recommend actions to deliver the revenue and market outlook.
  • Represent CPKC Intermodal with interline partners on joint opportunities and interline pricing strategies.
  • Participate in customer and industry events and meetings to gain market knowledge.
  • Work cross-functionally with stakeholder departments, such as Sales, Finance, Assets, Operations, IS, etc., to enable corporate alignment on market segment initiatives.
Requirements
  • University Degree is preferred; Marketing or Business Administration focus would be an asset.
  • 3+ years market analysis and or pricing experience within transportation, supply chain management, distribution, logistics or pricing / marketing analysis in other industries is considered an asset.
  • Financial acumen and ability to conduct business analysis.
  • Excellent written, verbal and presentation skills.
  • Ability to build relationships and work collaboratively with cross-functional stakeholders.
  • Excellent attention to detail and accuracy.
  • Strong sense of urgency when required.
What CPKC Has to Offer
  • Flexible and competitive benefits package.
  • Competitive company pension plan.
  • Employee Share Purchase Plan.
  • Performance Incentive Program.
  • Annual Fitness Subsidy.
  • Part-time Studies Program.