Technical Product Marketing Specialist

2 months ago

Dorval, Canada A3 Full time

Description

At Zebra, we are a community of innovators who come together to create new ways of working to make everyday life better. United by curiosity and care, we develop dynamic solutions that anticipate our customer’s and partner’s needs and solve their challenges.

Being a part of Zebra Nation means being seen, heard, valued, and respected. Drawing from our diverse perspectives, we collaborate to deliver on our purpose. Here you are a part of a team pushing boundaries to redefine the work of tomorrow for organizations, their employees, and those they serve.

You have opportunities to learn and lead at a forward-thinking company, defining your path to a fulfilling career while channeling your skills toward causes that you care about – locally and globally. We’ve only begun reimaging the future – for our people, our customers, and the world.

Let’s create tomorrow together.

The primary purpose of the Technical Product Marketing Specialist is to share responsibility for product line / specific technical portfolio marketing (Machine Vision & Fixed Industrial Scanning), working with a cross-functional team, the incumbent will be responsible for immersing themselves in the competitive and commercial marketplace for this portfolio of products, developing customer-facing technical messaging/materials and sales enablement content. Some responsibilities will include strategic planning, providing valuable input regarding the market and engage in product management functions for the portfolio of products.

Major Duties & Responsibilities

Responsibilities:

Works within a cross-functional team of BU, Sales and Marketing constituents in the development of technical marketing programs to support the position of Zebra as an industry leader in the machine vision industry. Manages creation of technical content from inception through delivery Supports the development and training of channel partners to deliver technical solutions for the business Guides product lifecycle programs working in alignment with vertical marketing leads, channel marketing managers and field marketing managers Guides AR, PR, Social, and Corporate Communications programs for responsible product/solution Ensures we deliver on strategy & messaging for products at key events Responsible for monitoring and driving organizational response to primary competitors’ regional marketing campaigns, messaging, etc. Manages creation of technical content from inception through delivery Supports portfolio’s product pipeline – marketing influenced & driven Ensures successful adoption of enablement materials Voice of customer input into global product marketing team Supports impactful portfolio-specific, cross-vertical initiatives in region

Minimum Skills & Abilities

Key Skills and Competencies:

Clarity of thinking & vision with –keen prioritization skills Organizational Agility Influence / Negotiation / Partnership skills with product teams Drive results and execution through a virtual team Ability to thrive in matrixed organization environment Ability to technically understand how products deliver a solution Excellent presentation & communication skills Demonstrated lifecycle product marketing experience, from NPI to EOL Understanding of holistic go-to-market readiness, especially readiness of different channels for the portfolio at large Competitive analysis, with a focus on neutralizing and responding to marketing tactics in region Demonstrated willingness to actively participate with vertical, channel and regional marketing teams

Minimum Education & Experience

Minimum Qualifications:

Bachelor’s degree in related field 5+ years of relevant marketing or sales experience including product marketing, and/or comparable product management/development experience within the B2B technology sector. Strong knowledge of Machine Vision & Fixed Industrial Scanning Approximately 10% domestic and international travel

Preferred Qualifications:

Certified Vision Professional  Able to work hybrid from Dorval, QC Canada (remote candidates will be considered for other locations)

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