Marketing Manager

2 months ago

Toronto, Canada Ingenius Prep Full time

Who We Are:
InGenius Prep was founded in 2013 by law students at Harvard and Yale. In that time, the company has grown to a team of more than 190 full-time employees, 600 part-time employees, as well as offices in the U.S., Canada, China, amongst other countries.

What We Do: 
Our primary focus is assisting students in applying to U.S. Colleges and Graduate schools. Our company is fast-paced and exciting. We operate as a team, and everyone is given opportunities to advance in the organization.

How You'll Help:
The Marketing Manager will be responsible for lead generation and growing the company's online and offline presence. The Marketing Specialist will develop and execute online and offline marketing campaigns, in addition to developing corporate partnerships. This is a position for someone eager to get extensive experience in marketing and business development, while working in a challenging, yet collaborative environment. If you live and breathe marketing, we need to talk 

What You'll Do:

  • Develop strategies and tactics to get the word out about our company and drive qualified leads to our front door;
  • Deploy successful, full cycle (start to finish) marketing campaigns;
  • Experiment with a variety of organic and paid acquisition channels: content creation, paid ads, event management, publicity, social media, lead generation campaigns, and much more;
  • Create marketing content: blogs, email marketing, ebooks, flyers, graphics, etc.;
  • Plan and execute online events, such as webinars;
  • Oversee in-house and partner presentations, RSVPs, and event success;
  • Research and attend industry events: expos, networking events, etc.;
  • Produce valuable and engaging content for our social platforms and website;
  • Build strategic relationships and partner with key industry players;
  • Allocate/invest marketing budget funds wisely;
  • Measure and report performance of marketing campaigns, gain insight, and assess against goals;
  • Support the sales process of enrolling students.

You'll be a good fit if you:

  • Have strong written and oral communication skills.
  • Bring experience in public speaking.
  • Are fluent in both Mandarin and English.
  • Possess a hardworking attitude and an eagerness to learn.
  • Have an outgoing, creative, diligent, and self-motivated personality.
  • Are proficient in social media platforms.
  • Demonstrate strong project and time-management skills.
  • Have experience in marketing, including campus involvement or internships.
  • Have a good eye for aesthetics and design.
  • Stay updated with the latest trends and best practices in marketing.

Location:
Toronto, CAN 

Benefits:
InGenius Prep offers employees a competitive salary along with paid time off, ancillary benefits parental leave, remote work flexibility, professional development and a fun, collaborative work environment.

What We Believe:
InGenius Prep is an equal opportunity employer, and all qualified candidates will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status.

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