VP of Public Relations

1 month ago

Regina, Canada Mediabistro Full time
Job Description

Brandt is currently looking to fill a Vice President of Public Relations & Community Engagement position in our Regina, SK location.

The role of VP of Public Relations & Community Engagement will be to understand our business objectives and leverage their specialized knowledge of the media, and other non-market communication channels, to help achieve corporate goals. Specific responsibilities include, but are not limited to, the following:

Duties & Responibilities

Media Relations
  • Building strong relationships with local, regional, and national media outlets
  • Building strong relationships with industry publications and their authors/editors
  • Working closely with the Advertising, Brand and, especially, the Corporate Voice teams to curate content for distribution
  • Implementing and managing Digital Engagement tools to maximize the organization's share of voice and sentiment across all mediums

Government Relations
  • Staying informed of current and future government policy that may affect the organization and its customers and working with internal stakeholders to respond
  • Developing and managing an organizational strategy that strengthens relationships with government officials
  • Developing materials for internal and external use; including but not limited to, position statements, talking points, white papers, etc.
  • Collaborating with credible industry advocates to support areas of common interest
  • When applicable, participating in lobbying efforts for key government policy considerations

Sponsorship & Community Engagement
  • Crafting and managing a comprehensive sponsorship strategy to maximize the organization's impact in the communities in which we operate
  • Strategically using sponsorship dollars in order to achieve corporate objectives through community engagement initiatives
  • Playing a lead role in high-impact sponsorships to ensure maximum activation
  • Quantifying the value of community opportunities to optimize our investment to impact ratio

Internal Communications
  • Building strong relationships with internal stakeholders in order to fully understand their challenges and opportunities
  • Developing and managing strategies to create and distribute stronger internal communication tactics (emails, town halls, newsletters, publications, employee contests and more)
  • Exploring and implementing internal communication/engagement tools such as Facebook Workplace, Microsoft Yammer, or others

Issues Management
  • If necessary, being the lead in the development of issue management strategies

Public Speaking
  • Speaking on behalf of Brandt from time to time at events such as tradeshows, press conferences and other special events

#LI-onsite

Required Skills

  • Leading skills in communication (written and verbal)
  • Team-oriented and willing to collaborate with specialized groups in content creation
  • A drive to expand knowledgebase to fully understand corporate objectives


Required Experience

  • 10+ years of experience in a PR, Communications or Media role
  • University degree in an applicable field

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