Marketing and Publicity Manager

1 week ago

Regina, Canada University of Regina Full time

Faculty/Department VP Research Unit University of Regina Press Employee Group URFA APT Collective Agreement Consideration Open with preference given to APT members. CUPE 5791 Job Family Category Staff Number of Vacancies 1 Position Summary

We’re seeking a creative, talented, passionate, relationship builder to join our team as a **Marketing and Publicity Manager**. The MPM role is a key component in the success of UR Press, from author and media relations, to creating campaigns that bring awareness to our books and authors.

**What You’ll Do**:

- Envision and execute strategic marketing and publicity campaigns, including advertising and social media activities for URPress.
- Follow-up and report on any success metrics to these campaigns.
- Manage relations with media, including book reviewers and journal editors, executing comprehensive publicity for each book.
- Create promotional content for URPress such as newsletters, catalogues, handouts, etcand write jacket copy for new titles and press releases.
- Collaborate with the Production Manager and Art Director on the design of marketing materials and the creation of graphics and artwork for advertisements.
- Organize and partake in book launches, conferences, and events, including preparing presentations.
- Conduct analytics audits and provide recommendations for website improvements and other audience development.
- Strategize for future seasons regarding deadlines, formats, titles, potential book awards and publication dates for all titles.
- Pitch and secure coverage in regional, national, and international media, as well as festival invitations.
- Advise on and submit book award packages.
- Plan nationwide author events and tours at all levels.
- Research and secure partnerships and collaboration opportunities for author events.
- Manage and Develop URP social media platforms for potential reader engagement.
- Develop and maintain strong working relationships with URP team members and external service partners, such as contract designers, sales partners, external distribution publicists, as well as authors.
- Onboard new authors for each season, guiding them through the marketing and publicity, and post-editorial processes.

**Why Join Us?**

At the University of Regina, we are more than just a campus - we are a community We offer:

- Meaningful Impact: Contribute to the growth and success of an award-winning book publishing program.
- Work-Life Balance: We value your well-being and know your personal life is most important
- Dynamic and Inclusive Workplace: We value diversity and inclusivity. You will be part of a team that celebrates different perspectives, backgrounds, and experiences, making every day an opportunity for personal growth

Position Requirements

**What You Will Bring to the Position**:

- Bachelor degree, preferably in commerce, marketing, or communication.
- Minimum of five to seven years of experience working in the publishing industry as a marketing professional or book publicist. A combination of education and experience may be considered.
- Must have a valid driver’s license.

**Skills That Will Ensure Your Success in this Role**:

- Excellent communication and planning skills.
- A strong understanding of the Canadian book publishing market with a specific emphasis on non-fiction publishing.
- A network of local and national media contacts to pitch and chase for reviews and coverage.
- Ability to manage multiple, competing priorities of the fast-paced publishing environment.
- Excellent knowledge of book publishing marketing practices in Canada and globally;
- Experience with and knowledge of of a variety of publicity and marketing practices for Trade, Academic, Library and other publishing segments is crucial;
- Excellent communication skills, both oral and written;
- Excellent presentation skills with the demonstrated ability to present to both large and small groups;
- Excellent organizational and interpersonal skills;
- Demonstrates the ability to work independently;
- Excellent time management skills;
- Demonstrated strong computer skills are required (advanced experience in Word, Excel, Access, PowerPoint, Creative Suite and Zoom Video Conferencing);
- Ability to handle multiple tasks, prioritize and organize competing demands;
- Capable of making independent decisions and exercising mature judgment/initiative in handling work assignments;
- Able to carry, lift, and set up small and large display units, audio-visual equipment and deliver boxes of promotional material; Required travel domestically and abroad occasionally.

Physical Demands

Ability to lift catalog or book boxes.

Pay Grade APT 5 Salary Range $67,626 - $91,266 annually Status Permanent Work Hours

Monday to Friday, 8:00 AM to 4:30 PM;
Occasional irregular work hours are required in this position, including evenings and weekends.

Duration (if Term/Temporary) Full-Time/Part-Time Full Time Preference Posting No Preference Target Posting Not Targeted

A

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