Area Director, Marketing

1 month ago

Toronto, Canada FAIRMONT Full time
Job Description

Step into the spotlight as the Area Director of Marketing & Communications for Canada’s Central Canada Region. You'll helm the marketing and communications for six world-class city hotels: Fairmont Royal York, Fairmont Chateau Laurier, Fairmont Palliser, Sheraton Suites Eau Claire, Fairmont Winnipeg and Fairmont Macdonald. Reporting to the Regional Director, Sales & Marketing, you'll lead Fairmont Royal York’s Marketing and PR efforts and oversee PR and communications for the entire Central Canada region.  

You will spearhead strategies to maximize profitability through innovative marketing campaigns and public relations tactics that will elevate the hotel's brand and positioning. Your role will encompass creating impactful events and activations, enhancing customer satisfaction, and positioning the property as a luxury destination.

Fairmont Royal York Marketing and Communications:

  • Develop and implement marketing and public relations strategies to boost revenues and enhance the hotel's luxury positioning. 
  • Oversee the creation and management of comprehensive marketing and communication strategies for the hotel. 
  • Provide strategic direction for Central Canada regional marketing, communications and PR, including crisis management and corporate brand initiatives. 
  • Contribute to revenue goals, customer satisfaction, and operational efficiency. 
  • Promote environmental and social initiatives to elevate the hotel's and brand's profile within the community. 

Regional PR: 

  • Provide strategic direction for regional PR, ensuring alignment with corporate and regional goals. 
  • Act as the liaison with Fairmont Corporate Office, ensuring the region stays current with all corporate initiatives and advising on regional and property-level programs. 
  • Develop and oversee annual PR, marketing and communications plans for the region and individual hotels, managing the execution of corporate and brand PR strategies. 
  • Collaborate with tourism partners to maximize hotel awareness through the regional visiting media program. 
  • Oversee the region’s visiting media program, developing unique story ideas and securing press placements in top-tier publications. 
  • Act as the primary media spokesperson for the region, representing the hotels in all PR matters. 

Media Relations & Marketing Communications: 

  • Serve as the hotel spokesperson and a member of the crisis management team. 
  • Generate and manage new and traditional media initiatives. 
  • Write and distribute press kits, releases, editors’ advisories, and calendar listings. 
  • Develop and build positive relationships with local media and industry partners. 
  • Develop and maintain all media lists and contact information. 
  • Conduct media familiarization trips and regional media outreach/hosting as needed. 
  • Seek product placement and broadcast/film opportunities. 
  • Submit monthly media measurement reports to Corporate PR, DOSM, and General Manager. 

 


Qualifications

  • Bachelor's degree in PR, journalism, or a related field. 
  • At least 5 years of senior-level PR experience.  
  • Proven experience in public relations, with a strategic mindset and leadership capabilities. 
  • Strong ability to develop and execute comprehensive PR strategies and plans. 
  • Proven experience in developing and managing marketing and communication strategies. 
  • Ability to travel quarterly or when needed within Canada. 

At Fairmont Royal York, we embrace an on-site work philosophy, inviting you to join us in our Toronto hotel. Here, it's more than just work; it's about nurturing the people-centered culture we hold dear. 



Additional Information

What’s in it for you? 

  • Free Meals: Tasty meals on us every shift.
  • Travel Discounts: Sweet deals at Accor hotels worldwide. 
  • Dry Cleaning: Free dry-cleaning for your work gear. 
  • Skill Up: Custom learning programs to boost your talents. 
  • Impact: Join our CSR, Sustainability, and DEI Committees. 
  • Level Up: Unlock new career heights with exciting growth paths. 

BE PART OF OUR FUTURE.  Another stunning chapter for the iconic Fairmont Royal York has begun, and we invite you to be a part of it. If you are passionate about hospitality, driven by excellence, and eager to contribute to an esteemed institution, we want to hear from you. Join us and help shape the future of one of Toronto’s most treasured landmarks. 

  • Marketing Manager

    3 months ago

    Greater Toronto Area, Canada Hop Skip Marketing Full time

    This marketing manager role is client-facing. It will put your marketing experience to good use-and expose you to more tactical implementation, as well as strategy, planning and facilitation. We're looking for someone who likes to have fun, deliver top-notch work, and interact with executive-level clients. Because you'll be executing a dozen or more...

  • Area Director, Marketing

    4 weeks ago

    Toronto, Ontario, Canada Fairmont Royal York Full time

    Company DescriptionWho We Are A Storied Past. A Brilliant Future. For over 95 years, Fairmont Royal York has stood as a beacon of luxury and excellence in the heart of Toronto. Opened in 1929, this historic hotel was once the tallest building in the British Commonwealth, and today, Fairmont Royal York continues to be a symbol of timeless elegance and modern...

  • VP Director

    2 months ago

    Old Toronto, Canada Director File Full time

    We have VP Director Job openings for a senior leadership role responsible for overseeing and guiding the strategic direction of a specific department or division within the organization. This role involves setting objectives, managing teams, and ensuring the achievement of key performance indicators to drive the company’s success.Key...

  • VP Director

    2 months ago

    Old Toronto, Canada Director File Full time

    We have VP Director Job openings for a senior leadership role responsible for overseeing and guiding the strategic direction of a specific department or division within the organization. This role involves setting objectives, managing teams, and ensuring the achievement of key performance indicators to drive the company’s success.Key...

  • VP Director

    1 week ago

    Old Toronto, Canada Director File Full time

    We have VP Director Job openings for a senior leadership role responsible for overseeing and guiding the strategic direction of a specific department or division within the organization. This role involves setting objectives, managing teams, and ensuring the achievement of key performance indicators to drive the company’s success.Key...

  • VP Director

    1 week ago

    Old Toronto, Canada Director File Full time

    We have VP Director Job openings for a senior leadership role responsible for overseeing and guiding the strategic direction of a specific department or division within the organization. This role involves setting objectives, managing teams, and ensuring the achievement of key performance indicators to drive the company’s success.Key...

  • VP Director

    1 month ago

    Old Toronto, Canada Director File Full time

    We have VP Director Job openings for a senior leadership role responsible for overseeing and guiding the strategic direction of a specific department or division within the organization. This role involves setting objectives, managing teams, and ensuring the achievement of key performance indicators to drive the company’s success.Key...

  • VP Director

    4 weeks ago

    Old Toronto, Ontario, CA Director File Part time

    We have VP Director Job openings for a senior leadership role responsible for overseeing and guiding the strategic direction of a specific department or division within the organization. This role involves setting objectives, managing teams, and ensuring the achievement of key performance indicators to drive the company’s success.Key...

  • Area Director

    1 week ago

    Old Toronto, Canada Fox Dealer Full time

    h3>Regional Director, Sales & Dealer DevelopmentWe are currently seeking a Regional Director to direct the development of Fox Dealer Interactive strategies and product/service offerings within a regional geography. Additionally, it will provide the leadership, development, and direction for the implementation of business/sales strategies to maximize revenue...

  • Senior Director, AI Creative Production

    2 months ago

    Old Toronto, Canada Director File Full time

    The Senior Director AI Creative Production at Klick will focus on Generative AI craft and creative production to deliver stunning visuals for advertising campaigns. They require advanced skills as an AI-powered artist, including expertise in AI image generation platforms such as Midjourney and DALL-E. The role involves coaching, mentoring, and managing AI...

  • Senior Director, AI Creative Production

    2 months ago

    Old Toronto, Canada Director File Full time

    The Senior Director AI Creative Production at Klick will focus on Generative AI craft and creative production to deliver stunning visuals for advertising campaigns. They require advanced skills as an AI-powered artist, including expertise in AI image generation platforms such as Midjourney and DALL-E. The role involves coaching, mentoring, and managing AI...

  • Marketing and Communications Manager

    3 months ago

    Old Toronto, Canada Array Marketing Full time

    For over 40 years, Array Marketing has been a global leader in the retail display and in-store merchandising services industry. Global brands like Estée Lauder, Sephora, L’Oreal and Samsung to name a few, rely on our team of more than 2,000 employees around the world, to create great retail experiences by bringing their visions to life. We are committed...

  • Marketing and Communications Manager

    3 months ago

    Old Toronto, Canada Array Marketing Full time

    For over 40 years, Array Marketing has been a global leader in the retail display and in-store merchandising services industry. Global brands like Estée Lauder, Sephora, L’Oreal and Samsung to name a few, rely on our team of more than 2,000 employees around the world, to create great retail experiences by bringing their visions to life. We are committed...

  • Marketing & Communications Manager

    3 months ago

    Toronto, Canada Array Marketing Full time

    **About Array Marketing** For over 40 years, Array Marketing has been a global leader in the retail display and in-store merchandising services industry. Global brands like Estée Lauder, Sephora, L'Oreal and Samsung to name a few, rely on our team of more than 2,000 employees around the world, to create great retail experiences by bringing their visions to...

  • Director of Marketing

    3 months ago

    Toronto, Canada Marriott International, Inc Full time

    **Additional Information** 1 Year Maternity Leave Contract **Job Number** 24066686 **Job Category** Sales & Marketing **Location** The St. Regis Toronto, 325 Bay Street, Toronto, ONT, Canada VIEW ON MAP **Schedule** Full-Time **Located Remotely?** N **Relocation?** N **Position Type** Management **JOB SUMMARY** Directs the development, production...

  • Director, Marketing

    3 months ago

    Toronto, Canada QuadReal Full time

    About QuadReal Property Group QuadReal Property Group is a global real estate investment, operating and development company headquartered in Vancouver, British Columbia. Its assets under management total $73.8 billion. From its foundation in Canada as a full-service real estate operating company, QuadReal has expanded its capabilities to invest in equity...

  • Digital Marketing Specialist

    3 months ago

    Toronto, Canada Napkin Marketing Inc. Full time

    ABOUT US napkin marketing is a boutique digital marketing and web design agency that believes in thinking big, working hard and having fun while creating dynamic solutions for our clients. We are currently looking for a vibrant, detail oriented and creative Marketing Specialist who will manage our clients’ projects in web development, search, social and...

  • Communications and Marketing Specialist

    3 weeks ago

    Toronto, Ontario, Canada Array Marketing Full time

    Welcome to Array Marketing Array Marketing has established itself as a prominent force in the realm of retail display and in-store merchandising solutions for over four decades. Collaborating with leading global brands such as Estée Lauder, Sephora, L'Oreal, and Samsung, our diverse team of more than 2,000 professionals worldwide is dedicated to bringing...

  • Marketing Director

    2 weeks ago

    Toronto, Ontario, Canada Bloom Full time

    Bloom is a community dedicated to empowering adults 50+ to embrace a new chapter in life. We challenge traditional retirement narratives and provide support for all aspects of this transition. We are on a mission to redefine retirement.About the Role:We are seeking a dynamic and experienced Marketing Leader to join our team. As the Marketing Director, you...

  • Area Director, Marketing

    4 weeks ago

    Toronto, Canada Fairmont Royal York Full time

    Company DescriptionWho We Are A Storied Past. A Brilliant Future. For over 95 years, Fairmont Royal York has stood as a beacon of luxury and excellence in the heart of Toronto. Opened in 1929, this historic hotel was once the tallest building in the British Commonwealth, and today, Fairmont Royal York continues to be a symbol of timeless elegance and modern...