VP Marketing

We are currently seeking a new Vice President of Marketing to join our team.

The VP Marketing will lead global sales and marketing efforts to align strategy and execution with corporate objectives. The incumbent will gain an in-depth understanding of the marketing and sales plan, key metrics, and success measures. This role is responsible for overseeing the development and execution of sales and marketing strategies, including pricing, product, distribution, and promotion, while managing both direct and indirect sales teams.

The VP will collaborate with the Operations Management group to ensure the effective implementation of corporate strategies, providing leadership and oversight within the sales and marketing disciplines. We will consider candidates with at least 5 years of relevant industry experience. Additionally, we offer extended health and dental benefits, a generous bank of wellness days, and industry perks.

1. Collaborate with the Operations Management group to develop a unified strategic marketing plan aligned with corporate objectives.
2. Build, maintain, and grow the Golden BonBon brand.
3. Analyze market trends to identify opportunities and mitigate risks that impact business outcomes.
4. Manage product lifecycle, including market research, brand management, and product development.
5. Ensure product mix and pricing strategies maximize profitability.
6. Lead ecommerce and digital marketing efforts to enhance Direct-to-Consumer (D2C) engagement.
7. Develop global outreach strategies, optimizing assets in key countries to drive market share, including attending international trade shows.
8. Align social media and live experiences with marketing goals to reach global audiences.
9. Lead corporate sales activities to align with the strategic marketing plan.
10. Build and maintain key relationships with major customers, trade associations, and the broader community.
11. Integrate strategic marketing and sales efforts to achieve corporate performance objectives.
12. Identify and leverage global sales opportunities through cross-border synergies and partnerships.
13. Develop and implement Go-to-Market (GTM) strategies to optimize shelf and market share.
14. Explore new market opportunities using innovative business development strategies.
15. Transition sales operations from independent teams to in-house teams, aligning resources to meet regional needs.
16. Lead corporate customer service activities to support the strategic marketing plan.
17. Oversee customer interface issues, including quotations, proposals, contract reviews, and order processing.
18. Lead team development, mentoring, and performance evaluation.
19. Optimize processes, systems, and workflows for better performance.
20. Set expectations, define goals, and manage performance through clear and concise communication.
21. Foster a collaborative, value-driven culture, encouraging empathy, confidence, and informed decision-making.
22. Refine systems and processes to address inefficiencies across departments.
23. Establish and manage short- and long-term operating and financial objectives for assigned divisions.
24. Ensure alignment of activities with corporate strategy, including marketing, national sales, and customer service.
25. Manage the marketing and sales staff, including defining responsibilities, performance objectives, and development opportunities.

1. Advanced (Masters) degree in Business/Commerce/Marketing or related field, supplemented by at least 5 years of progressive experience in sales and marketing, including a minimum of 3 years in a leadership role.
2. Proven experience in senior management, with a track record of leading high-performance teams.
3. Ability to thrive in a dynamic, changing environment while effectively coaching and motivating team members.
4. Strong negotiation skills with experience managing customer relationships on technical and contractual matters.
5. Excellent written and verbal communication skills, with the ability to prepare proposals and reports.
6. Strong interpersonal skills, including conflict resolution capabilities.

Job Types: Full-time, Permanent

Pay: $62.50 per hour

Expected hours: 40 per week

• Casual dress
• Disability insurance
• On-site parking
• Paid time off
• Vision care

• French not required

• Monday to Friday
• Weekends as needed

Work Location: In person