Manager, International Marketing and Recruitment
3 months ago
**Work Arrangements**
- Regular hours of work are typically 9:00 am to 5:00 pm, Monday to Friday. Occasional travel, and travel between Douglas College’s locations as required**What Douglas Offers**
DO what you love. Be good at it. That’s how Douglas College defines a great career. It’s a philosophy that resonates through our classrooms, our offices and our boardrooms. It inspires our students and drives us to make Douglas College one of BC’s Top Employers. We love what we do. And we’re looking for passionate, motivated people to join us in making one of Canada’s best colleges even better.
**The Role**
- The Manager, International Marketing and Recruitment, reports to the Director, International Marketing and Enrolment, and is responsible for developing and executing marketing and recruitment strategies for the College as they relate to international students (independent and institutional exchange students, credit and non-credit students) at Douglas College.**Responsibilities**
- This position operates independently, with general direction from the Director, International Marketing & Enrolment, and is responsible for:
- Marketing and promoting Douglas College nationally and internationally in the field of international education and coordinating on a college-wide basis the development, management, execution, and evaluation of multifaceted marketing and recruitment strategies for international students.
- Representing Douglas College to outside agencies on a regular basis, including Canadian Embassies/Consulates, international education fairs, international agents, international high schools, colleges, universities, and Canadian overseas and provincial high schools that predominately enroll visa students.
- Providing leadership for a regionally-focused marketing, recruitment and admissions team and developing and implementing country market plans, analyzing market intelligence, identifying new business opportunities, as well as traveling and representing the College in student recruitment activities internationally.
- Managing human resources including selection, evaluation and supervision of unionized employees and non-unionized contract employees; ensuring adherence to collective agreement provisions; determining the method and terms of compensation for contracted employees and specialized project contracts.
- Analyzing the College’s strengths and weaknesses as well as the opportunities and threats faced in the marketplace; analysis of the external environment including students served, the nature of the competition, and the political and economic climate; confirmation of long-term institutional enrolment objectives, focusing not only on numbers but also on the desired mix and quality of college students.
- Having the ability to develop and implement qualitative and quantitative research strategies and to analyze results and utilize the findings to develop and improve recruitment strategies, and deliver the results.
- Having the ability to build consensus and foster teamwork among the variety of stakeholders in the international marketing and recruitment effort across the campus. Maintaining a productive working relationship with the faculties, the Registrar’s office, and Student Services.
- Acting as lead change agent to develop and implement strategies that result in the continual evolution of international marketing and student recruitment activities and systems both external and internal to the College.
- Being fully cognizant of cultural and immigration issues, and the transition from an international country to Canada.
- Developing many client-focused publications/prints - package materials for marketing, recruitment brochures, and facilitating communication with prospects and applicants and being an effective communicator of written work for the College with regard to college international admission, academic programs, and student life.
- Developing and managing the annual marketing and recruitment budget.
**PRINCIPAL** **DUTIES**:
- Articulate marketing strategies; write recruitment action plans for the strategies and lead the marketing team for success in a cost-effective manner.
- Develop contacts and work with individuals, to assist Douglas College in meeting its enrolment management goals, e.g. institutional affiliations and international agents.
- Participate actively in domestic and international student recruitment affairs and deliver results.
- Manage a yearly competitive analysis of both international print materials and websites. Utilize results to provide recommendations for publications and web site development and improvement.
- Organize and manage the off-campus visits program for fairs, seminars, and independent school visits. Develop and implement pre
- and post-fair/school/seminar contact with prospective students.
- Work with the Marketing and Communications Office to develop and maintain websites for International Education. Research, collect, and write the
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