Chief Marketing Officer

3 weeks ago


New Westminster, British Columbia, Canada Asti Holdings Ltd. (Golden BonBon) Full time

**Job Description:**

As the Chief Marketing Officer at Asti Holdings Ltd. (Golden BonBon), you will play a pivotal role in driving our global sales and marketing efforts.

**Responsibilities:
  1. Develop and execute a unified strategic marketing plan aligned with corporate objectives, collaborating with the Operations Management group.
  2. Lead the growth and development of the Golden BonBon brand, leveraging market research and product management to optimize profitability.
  3. Monitor market trends, identifying opportunities and mitigating risks that impact business outcomes.
  4. Manage the product lifecycle, from market research and brand management to product development, ensuring alignment with corporate goals.
  5. Oversee ecommerce and digital marketing efforts, enhancing Direct-to-Consumer (D2C) engagement and optimizing shelf and market share through Go-to-Market (GTM) strategies.
  6. Establish global outreach strategies, maximizing market share through targeted international trade shows and social media campaigns.
  7. Align social media and live experiences with marketing goals, reaching global audiences and fostering brand awareness.
  8. Lead corporate sales activities, integrating strategic marketing and sales efforts to achieve performance objectives.
  9. Build and maintain key relationships with major customers, trade associations, and the broader community.
  10. Optimize processes, systems, and workflows for better performance, leading team development, mentoring, and performance evaluation.
**Minimum Requirements:
  • Advanced degree in Business/Commerce/Marketing or related field, supplemented by at least 5 years of progressive experience in sales and marketing, including a minimum of 3 years in a leadership role.
  • Proven experience in senior management, with a track record of leading high-performance teams and driving strategic growth.
  • Strong negotiation skills, with the ability to manage customer relationships on technical and contractual matters.
  • Excellent written and verbal communication skills, with the ability to prepare proposals and reports.
  • Ability to thrive in a dynamic environment while effectively coaching and motivating team members.

**Benefits Include:** Casual dress, disability insurance, on-site parking, paid time off, vision care, and more

**Estimate Salary:** $62.50 per hour (40 hours per week)



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