Account Executive, Social

Found in: Talent CA C2 - 7 days ago


Toronto, Canada North Strategic Full time

Job Description

As an Account Executive , Social & Influencer , you will be working as part of a collaborative account team that develops and delivers strategic, creative client programs. Your job is to tell the client’s story and relentlessly pursue the best ROI, with a focus on driving important and exciting content across all brand social platforms to influence, inspire, educate and engage your audience on a variety of topics.

An essential ingredient of your success is the ability to partner and collaborate with several internal and external stakeholders. We’re looking for a passionate team player with a strategic and creative mindset who can create cross-channel media strategies for our clients.

POSITION OVERVIEW

Help develop fully integrated communications including social media and influencer programs for world-class brands Assist with social advertising strategies to support client campaigns Experience and passion for creating and executing Influencer Marketing programs Manage multiple facets of client programs including research and insights, strategy development, campaign and creative execution, social advertising, analytics, and reporting Project manage and coordinate elements of campaigns Leverage metrics and research where appropriate to define and track performance against client objectives Write social media posts, internal/external emails, client communications and other communications Develop & track editorial calendars for Brand Channels and live event coverage Contribute to the direction of visual brand content based on client objectives (including video and short format content) working with our creative team Ongoing tracking of industry & brand best practices Participate in agency-wide brainstorming sessions

Qualifications

Our ideal candidate will also possess the following:

At least 2-3 years of experience in a PR or Influencer agency Genuine curiosity about how technology and innovation affects how we communicate and evolves social behaviors Bachelor’s & post-graduate degree in Communications, Advertising, Media Studies or a related field Passionately committed to collaboration Excellent cross-functional leadership, presentation and communication skills; dynamic team player Shows strong initiative as an entrepreneurial thinker taking independent actions and calculated risks Superior time management and organizational abilities

Strong proficiency in social platforms (Facebook, X (Twitter), TikTok, LinkedIn, Facebook, Pinterest, YouTube, Instagram, etc.…), and base knowledge of effective measurement frameworks for social programs

Strong interpersonal abilities to effectively manage internal and external relationships, vendors and agency partners that align to your responsibilities Experience pitching, negotiation and contracting influencers and/or content creators Comfortable hosting briefing calls with influencers/agents to ensure influencer/creators are adhering to brand guidelines Relationships with influencer or influencer agencies a plus Ability to be flexible in a changing work environment and work well under pressure Skilled at analyzing data, deriving insights and building recommendations to help evolve client work Refined understanding of community management Proficiency in Photoshop is an asset
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