Marketing Lead

1 month ago

Vancouver, Canada Dilawri Group of Companies Full time

Job Summary

Reporting directly to the Director, Retail Marketing, the Marketing Lead, BC Region, is responsible for managing, developing, and executing all marketing initiatives, supporting customer retention and lead generation (sales, service, parts) for designated brands/dealerships under their purview. As the primary point of contact for those brands/locations, this role requires close collaboration with internal and external stakeholders on effective yearly marketing plans, monthly tactical campaigns, experiential and sponsorship requirements, digital updates, social media strategies, and other ad hoc tasks. The Marketing Lead will also be responsible for managing/developing the BC Marketing team, in cooperation with National Marketing.

Other responsibilities include staying updated on best practices, delivering best-in-class customer experiences, and remaining informed about Dilawri- and OEM-mandated brand guidelines. The position requires strong attention to detail, strategic thinking, a positive, flexible, and solution-oriented attitude, and exceptional interpersonal skills.

Duties and Responsibilities

•Manage/develop the BC marketing team, in cooperation with National Marketing.

•Act as the day-to-day marketing contact for designated dealerships/brands

•Develop & execute yearly marketing plans for each dealership

•Align with each dealership’s General Manager on monthly vehicle priorities/promotions; submit robust briefs for creative executions that support sales & service programs

•Collaborate with digital agency to manage digital advertising, online business profiles, and SEO programs

•Manage monthly advertising-performance reviews

•Review analytics and reporting, and provide insights to relevant stakeholders

•Manage and/or execute sponsorship/partnership requirements

•Collaborate with the Marketing & Experiential Lead to manage experiential initiatives for dealerships

•Manage all traditional media buys (e.g., print, radio, etc.)

•Manage budgets, invoices, & coop requirements

•Oversee social media accounts

•Perform monthly dealership audits (in-store experience & websites)

•Maintain clear lines of communication with National Marketing about, e.g., store-level activations, new partnerships, donations, etc.

•Miscellaneous dealership support


Secondary

•Provide professional customer service and support to all stakeholders

•Follow established company policies and procedures

•Participate in meetings and training, as required

•Follow Health & Safety Program rules, as well as provincial Occupational Health & Safety regulations

Qualifications

Education

•Post-secondary education in Marketing, PR, or related subject(s)


Skills

•Keen understanding of marketing best-practices

•Experience writing copy for a wide range of purposes

•Experience creating, publishing, and delivering content for targeted audiences, including through online platforms and email campaigns

•Familiarity with the process of developing and posting content for social media channels (i.e., Instagram, Facebook, LinkedIn, YouTube)

•Knowledge of and experience in SEO, Google Ads

•Experience managing partnership/sponsorship activations, including events

•Able to multitask and prioritize projects effectively in a fast-paced environment

•Flexible team player, multitasker, and creative problem-solver

•Strong attention to detail

•Proven ability to be a team player, relationship builder, and company representative


Experience

•Five (3) years of marketing, PR, or related experience

•Experience managing and guiding a team

•Automotive/dealership retail experience is an asset

Requirements:

•Valid/Full Class 5 driver’s license


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