Sr Brand Manager Hematology

3 months ago

Toronto, Canada Lilly Full time

We’re looking for people who are determined to make life better for people around the world.

This role is determined to be a flexible worker, where on-site presence in the Toronto office is expected to be 4-12 days per month, as determined by your manager and business needs.

RESPONSIBILITIES

Reporting to the Business Unit Lead, the Sr Brand Manager will be leading Lilly Canada in the new therapeutic area of Hematology. The individual will be accountable for ensuring pre-launch milestones are being met to enable a successful launch of pirtobrutinib in the market. You will play a critical role in developing the launch plans; from thought leader engagement, environmental shaping, Go to Market strategy, and other deliverables related to the launch. You will work closely with global, IBU and local cross functional teams to lead the development and implementation of our launch plans, brand strategy and tactics.

The Sr BM Hematology is specifically responsible for:

Driving the development and implementation of hematology vision and strategy for Lilly Canada

Informing and supporting the commercial shifts necessary to successfully deliver on the hematology strategy.

Gaining deep customer insights across patients, payers and HCPs to inform our brand strategy in this market.

Leadership of the customer planning process, supporting the business planning process, and leadership of the operational planning process for pre-NOC and post NOC activities

Partnering with the Global and IBU teams to ensure alignment on strategy and efficient use of common resources.

Driving and leading the launch preparation partnership process in collaboration with the cross functional local and global teams

Managing of the overall commercial brand budget for pre and post launch.

Driving innovative thinking across the cross functional team for a bold and comprehensive pre and post launch OCE plans

REQUIREMENTS

University degree

7+ years of marketing related experience required.

Experience with brand management: launching new products and NILEX management an asset.

Extensive Omnichannel marketing experience

Teamwork and leadership – proven ability to partner with and engage others towards a common goal.

Experimentation and Risk Taking – Proven track record of pursuing non-conventional ways to meet customer needs and enhance the customer experience.

Learning agility and high comfort with change in a high-stakes environment.

Project Management – Ability to manage detailed, complex projects.

Business acumen skills – budget management, strategic trade-offs, development, and monitoring of lead measures.

Excellent interpersonal, written, and verbal communication skills.

Proficient computer skills (excel, word and PowerPoint).

ADDITIONAL SKILLS/PREFERENCES

TA experience: Previous experience in oncology/hematology and the competitive environment an important asset.

Bilingualism an asset.

ADDITIONAL INFORMATION

Lilly will conduct, at its own expense, background search (including verification of educational credentials, contacting three of your personal references) of the successful candidate.

Eli Lilly Canada is committed to employment equity. We encourage applications from qualified women, members of visible minorities, Aboriginal peoples, and persons with disabilities.

Lilly does not discriminate on the basis of age, race, color, religion, gender, sexual orientation, gender identity, gender expression, national origin, protected veteran status, disability or any other legally protected status.

#WeAreLilly

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