Content & Product Marketing Manager

2 months ago

Fredericton, Canada Appcast Full time
Job Description

The Content & Product Marketing Manager will contribute to the development of content across the full buyers’ journey, from thought leadership/brand building to bottom-of-funnel sales collateral pieces. The Content & Product Marketing Manager will work closely with other members of the marketing team as well as teams across Appcast, including product development, sales, strategy and customer success, to ensure that our products are positioned effectively in the market. This role requires a blend of strategic thinking, extensive collaboration, and creative execution. This person will be a key contributor to our marketing team as they support Appcast’s aggressive growth goals and transform how great companies find great talent. 

Job Responsibilities

  • Own case studies and testimonials - Identify potential testimonials and case study sources, interview customers to collect relevant details, and write the case studies/craft testimonials for customer review and signoff.  
  • Contribute to collateral development - Develop market-facing materials (e.g., PowerPoint decks) with strong value messaging and storytelling; create sales materials including external one pagers and internal training materials;  
  • Content asset lifecycle management – across all forms of content, manage repositories of materials (Content Library, Mindtickle & Sharepoint) and sunset when required. 
  • Collaborate with internal stakeholders in Product, Platform, Strategy and Sales to build deep product knowledge and leverage in marketing strategies and campaigns  
  • Contribute to the development of a full-funnel content strategy that drives engagement and leads across all channels 
  • Collaborate with internal and external design resources as well as subject matter experts 
  • Assess the effectiveness of the product marketing programs, tools (G2), and technology (Mindtickle) that support Appcast’s GTM efforts on an ongoing basis 
  • Understand our customers’ problems and needs; assist with developing and then continuously evolving our buyer personas; use data to inform decisions.   

Qualifications

  • Experience creating compelling content for sales teams (sales collateral) as well as experience developing content for use across various channels, including blogs, whitepapers, and social media. 
  • Strong writing and editing skills are required – samples will be requested 
  • Experience developing/contributing to Go To Market plans for new/enhanced products 
  • Demonstrated excellence collaborating cross-functionally with team members across a matrixed organization 
  • Excellent organization, attention to detail, and project management skills, with a proven ability to multitask and manage multiple projects of varying complexities simultaneously 
  • Editorial mindset that seeks to continuously understand what resonates best with our audience and the best content type/channel for communicating it 
  • Strong verbal and written communication skills 
  • Experience crafting presentations and collateral in a variety of mediums  
  • High level of positive energy, drive, enthusiasm and commitment; must be a self-starter with strong time management skills and enjoy working in a fast-paced and collaborative environment. 
  • Ability to develop a project plan, create reasonable project scopes and set reasonable deadlines for those involved; manages projects to on time completion with quality goals met. 
  • Awareness of /interest in HR tech industry preferred 
  • Ability to edit videos preferred but not required 

Education and Experience

  • Bachelor’s degree in marketing, advertising, business management or similar is preferred   
  • Minimum of 3-5 years of work experience, preferably in marketing role at a B2B company 

Travel Requirements

  • Occasional travel may be required for this position.  



Additional Information

Appcast recognized as one of Inc Magazine's "Best Workplaces" for 2024 

  • We’re the best at what we do. We’re the global leader in programmatic recruitment advertising. With advanced technology, unmatched market data and a team of the industry’s best recruitment marketers. 
  • We have an amazing culture driven by great people. Headquartered in Lebanon, N.H. with offices in the U.S., Canada and Europe, Appcast is part of the Stepstone group. To better understand our company culture, read Our Story and check out Working at Appcast on our website.  
  • We take care of our employees. We're dedicated to creating an inviting environment where individuals from diverse backgrounds can thrive and develop. We believe in providing competitive compensation and comprehensive benefits, ensuring our team can support their loved ones and one another. We enjoy fostering a sense of community through dedicated employee networks, fun gatherings, delicious food, and even welcoming furry friends into our workspace. We live our values each day including volunteering and giving back to our communities. 

All your information will be kept confidential according to EEO guidelines. 

Appcast is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

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