Content & Product Marketing Manager
2 months ago
The Content & Product Marketing Manager will contribute to the development of content across the full buyers’ journey, from thought leadership/brand building to bottom-of-funnel sales collateral pieces. The Content & Product Marketing Manager will work closely with other members of the marketing team as well as teams across Appcast, including product development, sales, strategy and customer success, to ensure that our products are positioned effectively in the market. This role requires a blend of strategic thinking, extensive collaboration, and creative execution. This person will be a key contributor to our marketing team as they support Appcast’s aggressive growth goals and transform how great companies find great talent.
Job Responsibilities
- Own case studies and testimonials - Identify potential testimonials and case study sources, interview customers to collect relevant details, and write the case studies/craft testimonials for customer review and signoff.
- Contribute to collateral development - Develop market-facing materials (e.g., PowerPoint decks) with strong value messaging and storytelling; create sales materials including external one pagers and internal training materials;
- Content asset lifecycle management – across all forms of content, manage repositories of materials (Content Library, Mindtickle & Sharepoint) and sunset when required.
- Collaborate with internal stakeholders in Product, Platform, Strategy and Sales to build deep product knowledge and leverage in marketing strategies and campaigns
- Contribute to the development of a full-funnel content strategy that drives engagement and leads across all channels
- Collaborate with internal and external design resources as well as subject matter experts
- Assess the effectiveness of the product marketing programs, tools (G2), and technology (Mindtickle) that support Appcast’s GTM efforts on an ongoing basis
- Understand our customers’ problems and needs; assist with developing and then continuously evolving our buyer personas; use data to inform decisions.
Qualifications
- Experience creating compelling content for sales teams (sales collateral) as well as experience developing content for use across various channels, including blogs, whitepapers, and social media.
- Strong writing and editing skills are required – samples will be requested
- Experience developing/contributing to Go To Market plans for new/enhanced products
- Demonstrated excellence collaborating cross-functionally with team members across a matrixed organization
- Excellent organization, attention to detail, and project management skills, with a proven ability to multitask and manage multiple projects of varying complexities simultaneously
- Editorial mindset that seeks to continuously understand what resonates best with our audience and the best content type/channel for communicating it
- Strong verbal and written communication skills
- Experience crafting presentations and collateral in a variety of mediums
- High level of positive energy, drive, enthusiasm and commitment; must be a self-starter with strong time management skills and enjoy working in a fast-paced and collaborative environment.
- Ability to develop a project plan, create reasonable project scopes and set reasonable deadlines for those involved; manages projects to on time completion with quality goals met.
- Awareness of /interest in HR tech industry preferred
- Ability to edit videos preferred but not required
Education and Experience
- Bachelor’s degree in marketing, advertising, business management or similar is preferred
- Minimum of 3-5 years of work experience, preferably in marketing role at a B2B company
Travel Requirements
Occasional travel may be required for this position.
Additional Information
Appcast recognized as one of Inc Magazine's "Best Workplaces" for 2024
- We’re the best at what we do. We’re the global leader in programmatic recruitment advertising. With advanced technology, unmatched market data and a team of the industry’s best recruitment marketers.
- We have an amazing culture driven by great people. Headquartered in Lebanon, N.H. with offices in the U.S., Canada and Europe, Appcast is part of the Stepstone group. To better understand our company culture, read Our Story and check out Working at Appcast on our website.
- We take care of our employees. We're dedicated to creating an inviting environment where individuals from diverse backgrounds can thrive and develop. We believe in providing competitive compensation and comprehensive benefits, ensuring our team can support their loved ones and one another. We enjoy fostering a sense of community through dedicated employee networks, fun gatherings, delicious food, and even welcoming furry friends into our workspace. We live our values each day including volunteering and giving back to our communities.
All your information will be kept confidential according to EEO guidelines.
Appcast is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
-
Content & Product Marketing Manager
2 months ago
Fredericton, Canada Appcast Inc Full timeJob Description The Content & Product Marketing Manager will contribute to the development of content across the full buyers’ journey, from thought leadership/brand building to bottom-of-funnel sales collateral pieces. The Content & Product Marketing Manager will work closely with other members of the marketing team as well as teams across Appcast,...
-
Content Marketing Specialist
3 weeks ago
Fredericton, New Brunswick, Canada Appcast Inc Full timeJob DescriptionThe Content & Product Marketing Manager will contribute to the development of content across the full buyers' journey, from thought leadership to bottom-of-funnel sales collateral pieces. This role requires a blend of strategic thinking, collaboration, and creative execution. The successful candidate will work closely with the marketing team...
-
Content Marketing Specialist
4 weeks ago
Fredericton, New Brunswick, Canada Appcast Inc Full timeJob DescriptionThe Content & Product Marketing Manager will play a pivotal role in shaping the narrative of Appcast Inc, a global leader in programmatic recruitment advertising. This individual will contribute to the development of content across the full buyers' journey, from thought leadership to bottom-of-funnel sales collateral pieces.Key...
-
Content Marketing Specialist
4 weeks ago
Fredericton, New Brunswick, Canada Appcast Inc Full timeJob DescriptionThe Content & Product Marketing Manager will play a pivotal role in shaping the narrative of Appcast Inc, a global leader in programmatic recruitment advertising. This individual will contribute to the development of content across the full buyers' journey, from thought leadership to bottom-of-funnel sales collateral pieces.Key...
-
Content Marketing Strategist
3 weeks ago
Fredericton, New Brunswick, Canada Appcast Inc Full timeJob DescriptionThe Content & Product Marketing Manager will contribute to the development of content across the full buyers' journey, from thought leadership/brand building to bottom-of-funnel sales collateral pieces. This role requires a blend of strategic thinking, extensive collaboration, and creative execution. The successful candidate will be a key...
-
Content Marketing Specialist
3 weeks ago
Fredericton, New Brunswick, Canada Appcast Inc Full timeJob Title: Content Marketing SpecialistThe Content Marketing Specialist will play a key role in developing and executing content strategies that drive engagement and lead generation across all channels. This includes creating compelling content for sales teams, as well as developing content for use across various channels, including blogs, whitepapers, and...
-
Product Marketing Strategist
3 days ago
Fredericton, New Brunswick, Canada Appcast Inc Full timeAbout the RoleAs a Product Marketing Strategist at Appcast Inc, you will play a key role in developing content across the full buyers' journey. This includes thought leadership and brand building to bottom-of-funnel sales collateral pieces.Your ResponsibilitiesOwn case studies and testimonials - Identify potential sources, interview customers to collect...
-
Product Manager
5 months ago
Fredericton, Canada JB Atlantic Investment Holding Corp. Full timeWork Term: Permanent - Work Language: English - Hours: 150 to 180 hours per month - Education: College/CEGEP - Experience: 5 years or more **Asset languages**: - Arabic - Persian - Chinese **Work setting**: - Outside Canada - Various locations - Willing to relocate - Business and/or industry **Tasks**: - Train and supervise staff - Assist in the...
-
Digital Content Creator
2 weeks ago
Fredericton, New Brunswick, Canada HomeLifeCimerman Real Estate Ltd., Brokerage Full timeAbout UsHomeLife Realty Services Inc. is a leading Canadian real estate franchisor with over 160 franchisees and 16,000 agents worldwide. We are dedicated to supporting our global network with innovative tools, training, and resources to drive success in the competitive real estate market.Position OverviewWe are seeking a talented Digital Content Creator to...
-
Senior Product Manager
7 days ago
Fredericton, Canada Appcast Full timep>Appcast is the global leader in programmatic recruitment advertising technology and services. With advanced technology, unmatched market data and a team of the industry’s best recruitment marketers, Appcast’s technology and services manage job advertising annually for enterprise clients across industries. Headquartered in Lebanon, N.Appcast is part of...
-
Field Marketing Product Specialist
5 days ago
Fredericton, Canada Remsoft Full timep>For over 30 years, Remsoft has been a global leader in intelligent planning solutions for the forestry supply chain. Our software enhances decision-making across the value chain, optimizing performance and profitability. With Remsoft, every decision is powered by intelligence, ensuring sustainable growth in an ever-evolving landscape.We're looking for a...
-
marketing manager
4 months ago
Fredericton, Canada Call Centre Guys Inc. Full timeEducation: Expérience: EducationBachelor's degreeTasksAnalyze market research data to improve business decisions or activities Assist in product developmentDirect the marketing strategies of establishmentsDirect the team on crucial information they should gather and researchEvaluate the marketing strategies used by establishmentsOversee the preparation of...
-
marketing manager
5 months ago
Fredericton, Canada Call Centre Guys Inc. Full timeEducation: Bachelor's degreeExperience: 1 to less than 7 monthsTasksAnalyze market research data to improve business decisions or activities Assist in product developmentDirect the marketing strategies of establishmentsDirect the team on crucial information they should gather and researchEvaluate the marketing strategies used by establishmentsOversee the...
-
Marketing Strategy Director
1 day ago
Fredericton, New Brunswick, Canada Dynatouch Corporation Full timeJob DescriptionWe are seeking an experienced Marketing Strategy Director to join our team at Dynatouch Corporation in York, Pennsylvania. As a leading provider of mission-critical software to the public sector, we offer a comprehensive benefits package and competitive salary.About the RoleThis is a pivotal role that will play a key part in advancing our...
-
Marketing Director
4 weeks ago
Fredericton, New Brunswick, Canada Call Center Guys Full timeWe are seeking a highly skilled Marketing Manager to join our team at Call Centre Guys Inc. The ideal candidate will have a Bachelor's degree and less than 7 months of experience in the field. Key responsibilities include analyzing market research data to improve business decisions, assisting in product development, and directing the marketing strategies of...
-
Marketing Manager
6 months ago
Fredericton, Canada Bulletproof Solutions Full time**Who We Are**: Headquartered in Canada with locations across the United States and around the globe with a footprint on six continents, Bulletproof, a GLI company has decades of technology, security, and compliance expertise. Bulletproof’s work in the security space has been recognized nationally and globally with Microsoft’s global Security Partner of...
-
Marketing & Event Manager
5 months ago
Fredericton, Canada Bulletproof Solutions Full time**Position**: Marketing and Event Manager **Location**: Fredericton & Boston (on-site) **Who We Are**: Welcome to the home of technology wizards, cybersecurity heroes, and boundary-pushing innovators - Bulletproof, a GLI company. Headquartered in Canada and offices globally, our shelves are decorated with accolades, including Microsoft’s global Security...
-
Marketing and Business Development Lead
2 weeks ago
Fredericton, New Brunswick, Canada Call Center Guys Full timeMarketing Manager RoleAt Call Center Guys, we are seeking an experienced Marketing Manager to join our team. The successful candidate will be responsible for directing the marketing strategies of our establishments, evaluating our marketing strategies, and overseeing the preparation of written material for website content. The role will also involve...
-
Marketing Strategist
3 weeks ago
Fredericton, New Brunswick, Canada Call Center Guys Full timeMarketing Manager Job DescriptionWe are seeking a skilled Marketing Manager to join our team at Call Center Guys. As a Marketing Manager, you will be responsible for analyzing market research data to improve business decisions and activities.Key Responsibilities:Analyze market research data to improve business decisions and activitiesAssist in product...
-
Marketing Director
4 weeks ago
Fredericton, New Brunswick, Canada Call Center Guys Full timeAs a Marketing Director at Call Centre Guys Inc., you will be responsible for leading the development and implementation of marketing strategies to promote our business services. Your key tasks will include analyzing market research data to inform business decisions, directing the marketing strategies of our establishments, and evaluating the effectiveness...