Content Marketing Specialist

6 days ago

Fredericton, New Brunswick, Canada Appcast Inc Full time

Job Title: Content Marketing Specialist

The Content Marketing Specialist will play a key role in developing and executing content strategies that drive engagement and lead generation across all channels. This includes creating compelling content for sales teams, as well as developing content for use across various channels, including blogs, whitepapers, and social media.

Key Responsibilities:

  • Develop and implement content strategies that align with business objectives
  • Create high-quality content that resonates with target audiences
  • Collaborate with internal stakeholders to build deep product knowledge and leverage in marketing strategies and campaigns
  • Assess the effectiveness of content programs and make data-driven decisions to optimize performance

Requirements:

  • 3-5 years of experience in marketing, preferably in a B2B company
  • Strong writing and editing skills, with the ability to create compelling content for various channels
  • Experience developing and executing content strategies that drive engagement and lead generation

About Appcast:

Appcast is a global leader in programmatic recruitment advertising, with advanced technology, unmatched market data, and a team of the industry's best recruitment marketers. We're dedicated to creating an inviting environment where individuals from diverse backgrounds can thrive and develop.

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