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Marketing Manager

4 weeks ago

Fredericton, Canada Bulletproof Solutions Full time

**Who We Are**:
Headquartered in Canada with locations across the United States and around the globe with a footprint on six continents, Bulletproof, a GLI company has decades of technology, security, and compliance expertise. Bulletproof’s work in the security space has been recognized nationally and globally with Microsoft’s global Security Partner of the Year in 2021 and five Microsoft Canada Impact Award wins from 2019 to present-day.

At Bulletproof, our vision is to serve, secure, and empower the world through people and technology; one customer at a time. We believe everyone has the right to feel safe and secure. Our mission is to serve and protect organizations to ensure their success.

**What we have to offer**:

- Challenging Work - We love solving highly complex problems. Across our teams and in all roles, every employee is empowered to bring their best ideas forward and to jump in and solve the problems they're passionate about.
- Great People - We are stronger, together, when we are open, honest, and above all, real. Every person is valued here and plays an important role in our shared success.
- Global Impact - As a global team spanning continents, boundaries, and cultures, every day we are inspired by the impact our work has on our colleagues, our customers, our communities, and the world at large.
- Diversity, Equity and Inclusion - We celebrate each other’s differences, continuously strive for equality and recognize that inclusion makes us stronger as individuals, a company and a global citizen.

**Responsibilities**:

- Be responsible for lead generation and campaign management.
- Work side by side with Sales, with the sole goal of positively impacting our revenue line.
- Develop strategies and tactics to get the word out about our company, go-to-market plans, and drive qualified traffic to our front door.
- Deploy successful marketing campaigns and own their implementation from ideation to execution.
- Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis.
- Produce valuable and engaging content for our website and blog that attracts and converts our target groups.
- Build strategic relationships and partner with key industry players, agencies and vendors.
- Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely.
- Oversee and approve marketing material, from website banners to hard copy brochures and case studies.
- Measure and report on the performance of marketing campaigns, gain insight and assess against goals.

**Requirements and skills**:

- Minimum of 3 years of marketing experience, with an emphasis on lead generation.
- Demonstrable experience in marketing together with the potential and attitude required to learn.
- Proven experience in identifying target audiences and in creatively devising and leading across-channels marketing campaigns that engage, educate and motivate
- Solid knowledge of website analytics tools (e.g., Google Analytics, Hubspot, SalesForce, etc)
- Experience in setting up and optimizing Google Adwords campaigns
- Numerically literate, comfortable working with numbers, making sense of metrics, and processing figures with spreadsheets.
- A sense of aesthetics and a love for great copy and witty communication.
- Up-to-date with the latest trends and best practices in online marketing and measurement.
- BSc/MSc degree in Marketing or a related field

**What’s in it for you**:

- Comprehensive, affordable medical, dental and vision plans and Employee Assistance Program.
- Single medical, vision, and dental coverage is 100% paid for by the company [US + Canada].
- A robust total rewards program, including: competitive base pay and variable pay that rewards individual, team, and company performance.
- On-going learning opportunities.
- Paid volunteer time.
- Life insurance.
- An employer-matched RRSP/401(k).
- Paid sick and vacation time.
- Annual discretionary bonus + Service Award Bonus.
- Professional membership designations and technical certifications are up for reimbursement.

**Salary range**: CAD 65,000 - 85,000

**Equal Opportunity Statement**:
Bulletproof is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. Bulletproof is also committed to compliance with all fair employment practices regarding citizenship and immigration status.