Field Marketing Product Specialist
1 month ago
We're looking for a strategic Product Marketing Specialist to help us grow our global client base and product software. The successful candidate will have a knack for translating complex product features into compelling marketing messages and experience in executing product marketing and lead generation campaigns. Join us to help us grow our global brand presence and market share.
Our main office is located in Fredericton, New Brunswick, however we welcome applicants for this position who are interested in fully remote, hybrid, or in-office working arrangements.
Qualifications- At least 5 years of B2B software and account-based marketing experience, with a track record of growing technology-focused solution brands.
- Proven project and team management skills, with experience leading successful product launches and lead generation campaigns from inception to execution.
- Exceptional writing, editing, and communication skills, with the ability to convey complex ideas succinctly and persuasively.
- Experience in market research and analysis.
- Expert knowledge of multi-channel marketing techniques, such as search marketing, email marketing, social media, and content marketing.
- Proficiency in HubSpot, Salesforce, Canva, Adobe Creative Suite, and WordPress to support diverse marketing initiatives.
- A degree in Marketing, Business, or a related field is preferred.
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