Senior Planner
2 weeks ago
Description
Position at Mindshare Mindshare Title: Senior Planner, Media PlanningMindshare is a global network with 116 offices in 85 countries. We are the largest agency in GroupM, WPP's Media Investment Management arm, which is the #1 media holding group globally. OVERVIEW: Mindshare is looking for a Sr. Planner, Media Planning with a passion for marketing and a curiosity for media in advertising. This role is in the Client Leadership team and is an integral part in capturing a client’s vision to reach the intended audience. The Media Planners at Mindshare are part psychologists, part scientists, part artists, part entrepreneurs, and part politicians. We strategize how brands should communicate with people across the myriad of media channels, and how to do that differently from every other brand.The Sr. Planner is responsible for our strategic brand work: comms plans, media strategies, media plans. You will direct the day-to-day account activities for the brand and play a key role in the translation of marketing and advertising objectives into overall media strategies. You, in partnership with the client marketing teams will lead its deployment to the respective brand teams and optimize it regularly based on business dynamics. You will be responsible for developing the skills and knowledge of junior staff. YOUR IMPACT: ·Prepare and present communication plans, including objectives, strategy, and rationale·Participate in Client / Agency meetings as the day-to-day product group representative from the media department·Demonstrate full understanding of Client’s businesses as basis for all future work·Direct marketing and media analyses to support recommendations·Seek, investigate, and actively pursue innovative communications opportunities·Provide updates to media and agency partners on the status of all account projects·Assume ultimate media financial accountability with Client Accounting and agency partners·Ensure integration and coordination of communication plans and projects·Supervise, guide and counsel Sr. Associate(s) and/or Associate(s) on all day-to-day activities·Train planning staff in media and marketing disciplines as well as the specifics of the Client’s business and industry·Vet accuracy, timeliness, and quality of all media group outputs·Act as media planning contact for outside agency partners·Act with integrity when managing relationships across agency and media partners in order to ensure brand understanding, more effectively sell ideas, and contribute to positive agency evaluations YOUR QUALIFICATIONS: ·College Diploma or Bachelor’s degree, preferably with a concentration in advertising, marketing, business administration, and communications, or equivalent experience·3+ years of relevant media experience, media planning preferred·Proven experience with client presentation and reporting·Knowledge of media buying·Advance knowledge of Microsoft Office Suite (Excel, Word, and PowerPoint)·Proficiency with 3rd party syndicated research resources (ComScore, Nielsen, Vividata, Commspoint)·Proficiency with media tools (eg. Prisma) YOUR QUALITIES: ·Embraces the Mindshare Growth Mindset by exhibiting adaptability, inclusivity, sincerity, curiosity, entrepreneurial spirit, and teamwork·Excellent verbal and written communication skills; strong presentation skills·Excellent time management skills; proven ability to prioritize and organize workload, and operate under tight deadlines while managing multiple projects·Exceptional organizational skills and detail oriented·Showcase a natural gift for grasping concepts quickly and making good judgments·Ability to work on own initiative; pre-emptive and proactive; constantly thinking ahead; demonstrating a hands-on and highly organized approach to all tasks·Ability to foster collaborative relationships with other cross-functional teams·Ability to adapt and work in a fast-paced work environment effectively·Strong capability in customer service skills and communications·Strong leadership and people skills; ability to manage direct reports·Comfortable with ambiguity - flexible and adaptable with a willingness to learn and assist·Comfortable working with budgets/numbers and a strong understanding of mathematical concepts ABOUT MINDSHARE: GroupM and all of its affiliates embrace and celebrate diversity and inclusivity. We are committed to creating a safe and respectful work environment, and building a team that represents a variety of backgrounds, perspectives, and skills. We are a worldwide media agency network that represents global clients. The more inclusive and collaborative we are, the more great work we can create together. Mindshare encourages all qualified candidates to apply and has an exceptional record of accommodating the needs of our staff. If you require accommodation at any stage of the application process, or would like more information on our policies, please contact us.To learn more about Mindshare and our philosophy of Original Thinking, visit us at /canadaand follow us on Twitter@mindshare, and .-
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