Unit Manager Marketing Data

3 weeks ago

Vaughan, Canada CAA Club Group Full time

Position Details

What you will do:

Lead the exploration, preparation, interpretation and integration of both internal and external data to meet requirements of marketing data governance Maintain and improve automation and efficiencies of the Marketing Analytics Datamart Lead the Marketing Analytics Datamart migration project from SAS to SQL server Streamline, automate and write high quality code that is easy to understand, well documented and repeatable Maintain all marketing analytical tools and models, and propose redevelopment plan as required Explore new analytics opportunities and investigate, acquire and implement new special analytics capabilities Develop new predictive/ML models using internal and external data sources Participate in IT and SAP meetings and lead the User Acceptance Testing Provide consulting services to business clients to assist their understanding of analytical tools and models

Who You Are:

Bachelor’s degree in Mathematics, Statistics, Engineering, Commerce, or Analytics 8+ years of experience in database marketing and SAS/SQL programming Minimum 2 years of team management SAS Certified Advanced Programmer (SAS 9) Expertise in data management/governance in SAS or SQL server, SAS Macro and routines automation Knowledge of Microsoft SQL Server and Microsoft Power BI Familiarity with data mining techniques, customer profiling and modelling

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