Marketing Technology Manager

1 month ago

Mississauga, Canada Randstad Canada Full time

We are seeking a Marketing Technology Manager to oversee the management and enhancement of our marketing tech stack, ensuring seamless integration and optimization of tools such as CRM and marketing automation. This role involves implementing data quality assurance processes and ensuring compliance with data privacy regulations while collaborating with internal teams and partners. The ideal candidate will drive innovation in our marketing efforts, leveraging their expertise in data integration and analytics to enhance overall marketing efficiency

Advantages
- Be part of a company known for its commitment to innovation, especially in electric and hybrid vehicles.
- Gain experience in a multinational corporation with operations in various markets, providing opportunities for international collaboration.
- Access to professional development programs and training opportunities to enhance your skills and advance your career.
- Work in a diverse workplace that values different perspectives and fosters an inclusive culture.
- Contribute to sustainability initiatives and projects aimed at reducing environmental impact, aligning with global trends.
- Enjoy a comprehensive benefits package, including health insurance, retirement plans, and employee discounts.
- Experience a collaborative work environment where teamwork and communication are emphasized.
- Benefit from policies that promote work-life balance, including flexible working arrangements in many roles.
- Work for a well-established company with a strong reputation in the automotive industry, offering job security and stability.

Responsibilities
- Oversee daily operations, maintenance, and enhancement of our marketing tech stack, including CRM, marketing automation, analytics, and visualization tools.
- Collaborate with the team to assess and implement platforms that drive marketing efficiencies and support continuous improvement.
- Ensure smooth integration and flow of data between internal and external marketing platforms.
- Develop and execute data integration plans to automate and unify diverse datasets, ensuring consistency and accuracy.
- Implement data quality checks and validation procedures to maintain the integrity and reliability of integrated data. Monitor data pipelines for errors or inconsistencies and address issues as they arise.
- Ensure compliance with data privacy regulations (e.g., CASL, PIPEDA, Quebec’s Bill 25) and best practices for data security. Work with IT to conduct regular audits of data integration processes, emphasizing accuracy and security.
- Establish policies and procedures for managing integrated data assets, define roles and responsibilities for data ownership, and set quality standards. Create documentation for data integration workflows.
- Coordinate data-related initiatives with internal departments, Mitsubishi distributors, and business partners (including tech partners and media vendors) to maintain the health of data platforms and lead management processes.
- Stay updated on industry trends, best practices, and emerging technologies to drive innovation within the marketing function.

Qualifications
- Bachelor’s degree in Business Administration, Information Technology, Data Science, or a related field.
- 3+ years of experience managing comprehensive marketing technology stacks.
- Strong B2C tech marketing experience, with expertise in data integration and proficiency in Salesforce Data Cloud, Google Cloud Platform, Marketing Cloud Intelligence (Datorama), CMS, and social media platforms (Google, Meta).
- Solid understanding of database structures, data hygiene, analytics, and attribution.
- Proven experience in governing large marketing automation platforms.
- Relevant certifications in marketing technology or related fields are a plus.

Summary
We are looking for a Marketing Technology Manager to lead the management and optimization of our marketing tech stack, including CRM and automation tools. In this role, you will ensure data integration and quality, maintain compliance with privacy regulations, and collaborate with internal teams and partners. If you have a strong background in data analytics and are passionate about driving marketing innovation, we encourage you to apply

Randstad Canada is committed to fostering a workforce reflective of all peoples of Canada. As a result, we are committed to developing and implementing strategies to increase the equity, diversity and inclusion within the workplace by examining our internal policies, practices, and systems throughout the entire lifecycle of our workforce, including its recruitment, retention and advancement for all employees. In addition to our deep commitment to respecting human rights, we are dedicated to positive actions to affect change to ensure everyone has full participation in the workforce free from any barriers, systemic or otherwise, especially equity-seeking groups who are usually underrepresented in Canada's workforce, including those who identify as women or non-binary/gender non-conforming; Indigenous or Aboriginal Peoples; persons with disabilities (visible or invisible) and; members of visible minorities, racialized groups and the LGBTQ2+ community.

Randstad Canada is committed to creating and maintaining an inclusive and accessible workplace for all its candidates and employees by supporting their accessibility and accommodation needs throughout the employment lifecycle. We ask that all job applications please identify any accommodation requirements by sending an email to accessibility@randstad.ca to ensure their ability to fully participate in the interview process.

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