Marketing Technology Director

1 month ago

Mississauga, Ontario, Canada Randstad Canada Full time
Job Summary
We are seeking a Marketing Technology Manager to oversee the management and enhancement of our marketing tech stack, ensuring seamless integration and optimization of tools such as CRM and marketing automation. This role involves implementing data quality assurance processes and ensuring compliance with data privacy regulations while collaborating with internal teams and partners. The ideal candidate will drive innovation in our marketing efforts, leveraging their expertise in data integration and analytics to enhance overall marketing efficiency.

Key Responsibilities
- Oversee daily operations, maintenance, and enhancement of our marketing tech stack, including CRM, marketing automation, analytics, and visualization tools.
- Collaborate with the team to assess and implement platforms that drive marketing efficiencies and support continuous improvement.
- Ensure smooth integration and flow of data between internal and external marketing platforms.
- Develop and execute data integration plans to automate and unify diverse datasets, ensuring consistency and accuracy.
- Implement data quality checks and validation procedures to maintain the integrity and reliability of integrated data. Monitor data pipelines for errors or inconsistencies and address issues as they arise.
- Ensure compliance with data privacy regulations (e.g., CASL, PIPEDA, Quebec's Bill 25) and best practices for data security. Work with IT to conduct regular audits of data integration processes, emphasizing accuracy and security.
- Establish policies and procedures for managing integrated data assets, define roles and responsibilities for data ownership, and set quality standards. Create documentation for data integration workflows.
- Coordinate data-related initiatives with internal departments, Mitsubishi distributors, and business partners (including tech partners and media vendors) to maintain the health of data platforms and lead management processes.
- Stay updated on industry trends, best practices, and emerging technologies to drive innovation within the marketing function.

Requirements
- Bachelor's degree in Business Administration, Information Technology, Data Science, or a related field.
- 3+ years of experience managing comprehensive marketing technology stacks.
- Strong B2C tech marketing experience, with expertise in data integration and proficiency in Salesforce Data Cloud, Google Cloud Platform, Marketing Cloud Intelligence (Datorama), CMS, and social media platforms (Google, Meta).
- Solid understanding of database structures, data hygiene, analytics, and attribution.
- Proven experience in governing large marketing automation platforms.
- Relevant certifications in marketing technology or related fields are a plus.

About Randstad Canada
Randstad Canada is committed to fostering a workforce reflective of all peoples of Canada. As a result, we are committed to developing and implementing strategies to increase the equity, diversity and inclusion within the workplace by examining our internal policies, practices, and systems throughout the entire lifecycle of our workforce, including its recruitment, retention and advancement for all employees. In addition to our deep commitment to respecting human rights, we are dedicated to positive actions to affect change to ensure everyone has full participation in the workforce free from any barriers, systemic or otherwise, especially equity-seeking groups who are usually underrepresented in Canada's workforce, including those who identify as women or non-binary/gender non-conforming; Indigenous or Aboriginal Peoples; persons with disabilities (visible or invisible) and; members of visible minorities, racialized groups and the LGBTQ2+ community.

Randstad Canada is committed to creating and maintaining an inclusive and accessible workplace for all its candidates and employees by supporting their accessibility and accommodation needs throughout the employment lifecycle. We ask that all job applications please identify any accommodation requirements by sending an email to accessibility@randstad.ca to ensure their ability to fully participate in the interview process.

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