Insurance Content Strategist
6 days ago
We are a proud, Canadian-owned insurance company with a rich history dating back to 1927. Our dedication to innovation and excellence has earned us recognition as one of Canada's Most Admired Cultures and a Canada's Best Managed Companies Platinum Club Member.
Job Description:Content Writer & Sales Enablement SpecialistWe are seeking a highly skilled Marketing Content Writer to join our team as a Content Writer & Sales Enablement Specialist. In this role, you will be responsible for developing, writing, and editing marketing-focused content for lead generation and sales enablement. This includes creating website copy, marketing materials (online and print), advertising copy, and sales collateral.
Key Responsibilities:- Act as a subject matter expert for business unit stakeholders, providing recommendations on tone, messaging, and deployment channels for campaigns.
- Develop, write, and edit marketing-focused content for lead generation and sales enablement.
- Work with leadership and the marcom team to align content to the corporate editorial calendar, ensuring that content reflects seasonal industry trends and corporate growth priorities.
- Maintain a high level of SEO-driven content across Cowan-branded websites, landing pages, and microsites.
- Align all public-facing website content with established best practices for brand and regulatory compliance.
- Bachelor's degree in English, Marketing, Communications, or the Liberal Arts with equivalent work experience.
- 4+ years of progressive professional experience in a content marketing or marketing communications role with key responsibilities including content creation and campaign management.
- Experience working with analytics platforms, ad platforms, and CRM tools (HubSpot experience preferred).
- Experience in a B2B environment, insurance preferred.
- Self-starter with healthy business curiosity and an intrinsic desire to continually learn and grow.
- Competitive salary ($80,000 - $100,000 per year)
- Participate in our comprehensive benefits plan on day one — no waiting period
- Company-matched Retirement Savings Plan
- Company-paid training and development courses
- Community involvement
- Hybrid work environment
This is an exciting opportunity to join a dynamic team and contribute to the success of Cowan Insurance Group. If you are a motivated and experienced Marketing Content Writer looking for a new challenge, please apply.
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