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Assistant Media Planner

5 months ago

Toronto, Canada Starcom Full time

Job Description

•Gather and analyze marketing, client, industry, competitive, human insight data to determine client’s advertising and media needs as it relates to their DEI journey

•A firm understanding of marketing objectives and strategies, the human –product relationship, and human-media relationship

•Analyze media alternatives and make multi-media recommendations to best allocate budgets across media, resulting in inclusive, strategic and effective media plans

•Campaign maintenance: ensuring quality control and adherence to overall media plan objectives and preparing campaign performance documents

•Utilization and knowledge of syndicated media, research, and other data resources as it relates to diverse audiences

•Clear communication of media objectives, strategies and executional guidelines to internal execution and specialty teams (Investment, Social, Programmatic, Precision, Apex, Search)

•Present plans to the client brand group, with assistance of Supervisor/Manager

•Maintain strong relationships with diverse and inclusive media suppliers and stay abreast of market conditions and Canadian landscape as it relates to immigration and demographic changes

•Work closely with external agency partners

•Active participation in account status meetings, both internal and external

•Develop/ assist with development of POVs as it relates to DEI opportunities

•Active participant in the overall billing and financial process - responsible for collecting and inputting data, ensuring budgets are tracked accurately and monthly client billing is accurate and complete

•Attendance and active participant in mandatory training sessions

Qualifications

•Bachelor's degree; degree or concentration in advertising, marketing, business administration, and communications preferred

•Preferably with exposure to media partners that have access to diverse and inclusive audiences in Canada

•Strong written and verbal communication and presentation skills

•Demonstrated experience in negotiating

•Able to work successfully across multiple teams, handling high volume workload, and meeting tight deadlines under pressure

•Demonstrates critical thinking and problem-solving abilities

•Strong analytical abilities and proficiency in math

•Ability to effectively utilize media research and reporting resources

•Technical proficiency, particularly with media systems and MS Excel, Word and PowerPoint