Media Planner

2 days ago

Greater Toronto Area, Canada Havas North America Full time

PLANNER, MX PLANNING


Havas Media has an immediate position available for a Planner, Mx Planning in the Toronto office.


As a Planner, Mx Planning you are responsible for the day-to-day management of media assignments at HAVAS MEDIA. You are expected to understand of your clients’ line of business, have experience using media tools, following best practices and a passion for seeking out new opportunities for clients. You organize/manage workflow; all media planning, analysis, trafficking and scheduling requests. To be successful, you must have a curious mindset and eager to learn, you are well organized and can multitask, and team player looking to build meaningful connections.


At Havas Media we believe in more than media planning. We take time to deeply understand the media that is most meaningful to a client’s target audience and build Media Experiences that connect them to exactly what they want, in the context of where they are, through the content they pay attention to. Our unique Mx System creates value for clients by turning consumer intelligence into clear growth targets, aligning KPIs through the custom Mx Brief, and measuring the impact of rich and respectful media experiences. We believe that more meaningful media can help build more meaningful brands.


Responsibilities:

  • Work with the team (Senior Planners through Account Director) to develop integrated communication strategy for your client base.
  • Leverage tools and research to develop insights and ideas.
  • Planning and execution of media plans as it pertains to assignment/agreed strategy (presentations, blocking charts, Prisma trafficking)
  • Work alongside specialized teams (SEM, social, programmatic) to integrate digital expertise where required.
  • Managing direct vendor communications including RFP requests
  • Ensure accuracy of computer input, estimates and planned data. Quality control of all components.
  • Issuance of schedules, documentation, financials required to keep the project/campaign on track, on schedule and within budget for the client
  • Support in financial discrepancy processing both with vendor and agency finance team
  • Understanding of BCR (Budget Control Reports) to ensure quality control across client financials


Desired Skills and Experience:

  • 1+ years of experience in media planning across all channels (print, broadcast, digital, social, OOH)
  • Knowledge of research and media tools including Media Ocean suite of products
  • Competency in digital campaign management including end to end trafficking process
  • Great communication skills including verbal and written. Ability to prepare clear and concise emails and client-ready documents.
  • Comfortable working in PowerPoint and excel
  • Organized, accurate and attentive to detail
  • Team player with a ‘can do’ attitude and demonstrated ability to follow through

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