Media Planner

3 days ago

Toronto, Canada Wavemaker Full time

**About Wavemaker**

We believe there always is a better way to grow. We positively provoke growth for our clients by reshaping consumer decision-making and experiences through media, content and technology. The Wavemaker way is globally consistent. Fueled by the world’s most powerful consumer data, we understand where and how marketing can intervene decisively to help brands win more sales.

Our name is our mission and our method. To make waves, you need to be provocative, even fearless. We do our best work for brave brands and people who want to be challenged to go further and faster. We know it’s not easy, but if it’s in you, we will get it out of you.

Our 7,600 people across 90 markets provoke growth for some of the world’s leading brands and businesses. Our attitude of Positive Provocation is enabled by:

- deep knowledge we have of our clients’ business
- confidence to challenge what’s gone before
- the support to go further than we thought possible

**Overview**:
You will be responsible for the ownership of plan and budget data as it relates to assigned projects, the management of plan changes, and general maintenance of activity and its effect on all related outputs, including communication to implementation teams. The planner will also provide recommendations on how competitive activities can be exploited to our clients’ advantage.

**Your Impact**:

- Responsible for day-to-day maintenance of media plan
- Effectively uses industry tools to aid in plan development
- Assist in developing plan metrics and responsible for analysis and related reports pertaining to KPIs
- Prepare, check, verify and issue analysis including on-going maintenance
- Assist senior team members in all phases of account/client management
- Develop a deeper understanding of client needs and strategy
- Analyze media alternatives to recommend how to best allocate the advertising budget
- Facilitate competitive analysis as required
- Play a key role in the budget and client billing process to ensure accuracy
- Write and maintain status and contact reports to ensure efficient workflow to meet deadlines
- Keep abreast of industry trends through trade journals, industry workshops/seminars and track current events

**Your Qualifications**:

- Minimum 1-2 years as a Planning and/or Buying Assistant
- University or College degree/diploma in Media, Marketing, Business, or related field and/or relevant years of experience
- Demonstrates understanding of media basics and concepts
- Knowledge of Mediaocean and Numerator (Mediatools a bonus)
- Working knowledge of Syndicated tools (Vividata,Comscore, etc.)
- Proficient with Microsoft Office Suite
- Demonstrates accuracy and attention to detail
- Ability to communicate concisely and clearly both orally and in writing
- Digitally savvy: uses digital and social media, demonstrates passion about emerging media, Google Analytics, Google Images, ability to search and research topics, etc.
- Embraces PACED (Passionate, Agile, Collaborative, Entrepreneur, Diversity) core values
- Team player who can step in and help drive strategy against a landscape that is in constant change
- Thrives in fast paced environment
- Experience working on entertainment brands is an asset

**Benefits**:

- Extended long weekends & summer days
- Healthcare & RRSP
- Heath & wellness allowance
- Goodlife Corporate Program
- Flexible working arrangements
- Learning and development
- Referral bonus
- Anniversary awards
- GroupM and all its affiliates embrace and celebrate diversity and inclusivity. If you have a disability or special need that requires accommodation at any time during the recruitment process, please let us know._ _We are committed to creating a safe and respectful work environment and building a team that represents a variety of backgrounds, perspectives, and skills. We are a worldwide media agency network that represents global clients. The more inclusive and collaborative we are, the greater work we can create together._

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