Media Planner

3 weeks ago

Toronto, Canada Mindshare Full time

Mindshare
Title: Media Planner
Team / Department: Client Leadership

Whenever and wherever you join us, you open a door to opportunities in any and all aspects of media, technology and innovation. We will encourage you to break the rules, knock things down, rebuild them better, and push the boundaries of what’s possible. Our success takes a team of people who are invested in our culture, each other’s success, and their own growth, and together we make Mindshare Canada the place where we do the best work of our career.

OVERVIEW:
Mindshare is looking for a Media Planner with a passion for marketing and a curiosity for media in advertising This role is in the Client Leadership team and is an integral part in capturing a client’s vision to reach the intended audience. The Media Planners are part psychologists, part scientists, part artists, part entrepreneurs, and part politicians. They strategize how brands should communicate with people across the myriad of media channels, and how to do that differently from every other brand.

The Media Planner provides support to the Planning team while learning through established training programs and on-the-job training especially in the area of digital. You will be responsible for expanding your knowledge in preparation for promotion and increase your familiarity with all aspects of planning.

How you will make an IMPACT:

- Develop familiarity with all media (online, offline, etc) and with general Mindshare approaches
- Own and write key elements of our Exchange Platform and Consumer Journey experience
- Prepare and present planning documents and POVs
- Help manage day to day and on-going projects and various specific account based needs
- Develop your understanding of media planning concepts and process
- Research market trends in emerging media and content development
- Work with our partners to ensure that the idea is strategically relevant and commercially viable
- Work with various departments (e.g. Trading) to obtain buy in and appropriate resources to develop the proposed recommendation
- Participate in ideation sessions (that are not necessarily on their specific client base)
- Participate in case study development post each program and for non-client campaigns
- Develop industry experience and knowledge and actively attend all training and industry presentations
- Project manage - establish a work plan for each deliverable and direct and define for the team key task assignments and partner and client liaison
- Continue to develop presentation and report writing skills
- Ensure team communications are delivered in a timely manner to all participating members
- Develop poise and confidence to represent Mindshare Canada and handle client meetings
- Ongoing investigation of new media and technology

What YOU bring:

- 1-2 years Media Planning experience
- Demonstrates creativity in recommendations/problem solving
- Accurate and detail oriented with exceptional creative thinking and problem solving abilities
- Understanding of basic media planning concepts and tools
- Ability to decipher campaigns in the market
- Exhibit time management skills and the ability to multi task, manage concurrent projects and work successfully under pressure
- Ability to interact with all levels of staff and to supervise more junior members of the agency
- Strong quantitative and analytical skills
- Solid communication skills
- Proficiency with Microsoft Excel, Word, and PowerPoint
- Resourceful and self-motivated
- Digitally aware and savvy

What WE bring:

- Exposure to a global network of resources and career opportunities
- Comprehensive benefits program, including maternity/parental top-up program
- Great social environment where we work hard and play hard
- Corporate social responsibility, actively participating to create a better community
- Agency that values wellness with programs that contribute to a healthy lifestyle
- The opportunity to create and contribute to an environment where ‘Innovation as usual’ thrives in everyday work
- We foster a growth mindset by exhibiting adaptability, inclusivity, sincerity, curiosity, entrepreneurial spirit, and teamwork
- Extensive learning, training and development opportunities
- Exposure to strategic partnership across agency

ABOUT MINDSHARE:
Mindshare was born in Asia in 1997, a WPP start-up with a desire to change the media world. Now we are a global network with 116 offices in 86 countries and billings of $17.9bn. We are the largest agency in GroupM, WPP's Media Investment Management arm, which is the #1 media holding group globally.

GroupM and all of its affiliates embrace and celebrate diversity and inclusivity. We are committed to creating a safe and respectful work environment, and building a team that represents a variety of backgrounds, perspectives, and skills. We are a worldwide media agency network that represents global clients. The more inclusive and collaborative we are, the more great work we can create toge

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