Marketing Manager
Found in: Talent CA C2 - 2 weeks ago
Job Description
Collaborate with our strategic partners to create and execute unique marketing plans across multiple media channels to support our business needs and objectives Lead projects and participate in the development of campaigns that provide new reasons to buy and that create meaningful connections with consumers and build brand loyalty Make proactive recommendations for new initiatives that will help promote sleep wellness and establish our sleep expertise and credibility Ensure that marketing campaigns are delivered effectively and efficiently, on time and on budget, while aligning creative direction with the company's strategic objectives Manage multiple projects and campaigns simultaneously, while supporting numerous cross-functional initiatives Implement and execute strategic marketing plans for Sleep Country/Dormez-vous and, eventually, for other Sleep Country/Dormez-vous affiliated brands in the Quebec market Measure post-campaign results and develop recommendations to improve and advance future initiatives through analysis of quarterly brand health results and market trends Collaborate with diverse teams of professionals (advertising agencies, consultants, media teams, sales teams, etc.) to deploy marketing initiatives that will drive traffic and sales in our stores and on our online platforms Maintain, due to the complex nature of the multi-channel media flow, a constant watch to ensure that all campaign elements are of high quality and delivered on time
Qualifications
University degree in communications, marketing, e-commerce or other related discipline 5 to 8 years' experience in marketing, in a 360 agency, or in retail Proven experience in organizing and managing multi-channel campaigns, promoting products or services and executing marketing strategies Excellent project management and marketing strategy skills Analytical skills to identify the causes of a problem, propose and develop a solution, then implement it effectively, while anticipating potential problems and taking proactive measures to mitigate its impact Developed interpersonal and communication skills to work on complex projects in collaboration with team members, agencies and other partners, as well as to motivate direct collaborators Ability to express opinions and back them up with facts Proficiency in the Office suite Detail-oriented, highly organized and able to prioritize multiple projects in a fast-paced environment with changing priorities and strict deadlines Be a team player with the ability to influence, build relationships and collaborate with internal and external stakeholders to achieve alignment Comfortable with current marketing, social and digital trends Bilingual in French and English, both written and spoken-
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