Performance Marketing Lead

2 weeks ago

Calgary, Canada Directive Full time

Performance Marketing Lead (Remote Canada) – Future Opening Directive Consulting is the performance marketing agency for SaaS and Tech companies. We use Customer Generation, a methodology developed in-house that focuses on SQLs and Customers instead of traditional metrics like MQLs. We offer Paid Media, SEO/Content, CRO, and Video by creating comprehensive digital marketing strategies that help clients hit their SQL targets, every time. Roles & Responsibilities Oversee and lead a collection of Paid Media accounts Serve as direct support to client contacts Weekly communication with vendors or operational partners to ensure alignment on tasks, work quality, and improvements Drive referrals via client relationships and professional network Build strategies for clients each quarter Create, maintain, and optimize budgets for paid media campaigns across multiple channels Deeply understand client positioning and unique value propositions Confirm lead routing accuracy within a CRM Understand the value of Programmatic campaigns Responsible for personal productivity and utilization Work directly with Associate Director to ensure internal and client goals are being achieved Execute and optimize PPC advertising campaigns across multiple platforms (Google Ads, Facebook Ads, LinkedIn Ads), focusing on keyword research, ad copywriting, and audience targeting to maximize ROI Qualifications 3+ years experience working at a performance/digital marketing agency Experience working specifically with B2B SaaS/tech clients in an agency setting Deep expertise across paid search and paid social advertising campaigns (Google Ads, Facebook Ads, LinkedIn Ads, etc.) Proficiency in using advertising platforms and tools such as Google Ads, Facebook Business Manager, LinkedIn Campaign Manager Strong understanding of PPC principles, including keyword research, ad copywriting, bid management, and campaign optimization Ability to analyze campaign performance data using tools like Google Analytics, GA4, Excel, or other analytics platforms to make data‑driven decisions and optimize campaign performance Ability to drive results and measure via OCT Proven and measurable success with mid‑market or enterprise accounts Unique perspective on how to drive value for SaaS Ability to translate and articulate strategy and tell stories with data Competitive and curious mindset; problem solver Always at the cutting edge of the industry, looking for growth opportunities Ability to organize, prioritize, and manage multiple projects simultaneously Quality‑obsessed with a high standard for advertising Travel to visit clients approximately once per year, per client or as needed What Success Looks Like Encompass core values in all interactions Effectively manage approximately five mid‑tier and enterprise accounts Meet and exceed department‑level OKRs, such as client growth and goal attainment Build client trust and relationships that create consistent renewals Cross‑sell services that align with client goals and objectives Clearly communicate results with client point of contact and executives Exceptionally decisive regarding strategic direction for accounts What We Offer Living wage at Directive

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