Marketing Lead

Join Us in Transforming Education

At Headwater Learning Foundation (HLF), we’re on a mission to redefine education and empower learners to thrive. As a not-for-profit organization, HLF supports the operations of Calgary Academy (CA) while driving innovation and systemic improvements in education through groundbreaking research. With a growing reputation as a leader in mental health and neurodiversity research, HLF is committed to challenging the traditional factory model of education and creating learner-focused solutions that inspire change.

In this role, you’ll directly support the work of Calgary Academy (CA), a pioneer in K-12 education for over 40 years. CA is dedicated to embracing the individuality of every student, offering personalized pathways to success while fostering a lifelong love of learning. Guided by our Four Pillars and the principles of _The CA Way_, we create vibrant, student-centred experiences that empower learners to lead lives of passion and purpose.

Beyond CA, HLF also supports Headwater Learning Solutions (HLS), a change-making entity focused on driving sustainable improvements in schools, communities, and education systems across North America. Together, these three entities—Calgary Academy, Headwater Learning Foundation, and Headwater Learning Solutions—form the Headwater Learning Group (HLG), united by a shared vision to transform education and unlock every learner’s potential.

**About the Role**

It’s the Place to Empower & Be Empowered.

Calgary Academy is seeking a Marketing Lead for a 12-month maternity leave coverage opportunity, beginning mid-April 2025.

As a key member of our team, you will play a pivotal role in shaping and executing strategic marketing initiatives that elevate our brand, foster engagement, and amplify the shared vision of Headwater Learning Group (HLG)—which includes Calgary Academy Society, Headwater Learning Foundation, and Headwater Learning Solutions.

We’re looking for a creative and strategic marketing professional who is passionate about brand storytelling, digital engagement, and delivering impactful campaigns that make a difference.

If you thrive in a dynamic environment and are eager to contribute your expertise to an organization that values community, we’d love to hear from you

Reporting to the Director of Communications, you’ll collaborate across departments, bring creativity to your strategies, and exemplify our REACH principles: Respect, Enthusiasm, Altruism, Commitment, and Honesty. Together, we’ll cultivate connections that inspire lifelong engagement and support the transformative mission of HLG.

Key Responsibilities
- Marketing Strategy & Execution_
- Develop and execute marketing strategies based on research and annual promotional plans for all three entities.
- Monitor marketing programs, analyze data, and optimize campaigns for maximum impact.
- Manage and develop the annual marketing budget, tracking advertising spending and effectiveness.
- Collaborate with the Communications Department to create compelling content for print, digital, and social media.
- Oversee advertising vendor relationships, including quote management and invoice reconciliation.
- Provide marketing analytics reports, sharing insights on social media, campaign performance, and emerging trends.
- Content Development & Brand Management_
- Create and update content for admissions materials, print publications, and digital platforms.
- Maintain and enhance external websites, ensuring alignment with brand guidelines.
- Ensure all marketing materials adhere to brand consistency standards.
- Support media relations, including writing and distributing press releases, coordinating interviews, and analyzing media impact.
- Social Media & Digital Engagement_
- Lead social media strategy and content creation, working collaboratively with the Creative Designer & Web Lead.
- Develop and oversee an annual content calendar to maintain consistent messaging and audience engagement.
- Manage content posting for HLS and HLF social channels, aligning with organizational goals.
- Engage with social media communities, responding to inquiries and comments, while providing excellent customer service.
- Stakeholder Engagement & Project Management_
- Build and maintain strong relationships with internal and external stakeholders.
- Collaborate with internal teams on marketing initiatives for programs, events, and special projects.
- Manage multiple projects simultaneously, ensuring they align with timelines, budgets, and objectives.
- Support key stakeholder engagement events, such as school tours, family welcome events, and community initiatives.
- Stay informed about industry trends to enhance marketing strategies and brand positioning.

**Qualifications**:

- A post-secondary degree in Marketing, Communications, or a related field.
- 5+ years of experience in marketing strategy, brand management, and/or digital marketing.
- Strong content development skills across print, di