Marketing Automation Strategist

**Marketing Automation Strategist (Intermediate to Senior)**

**Applications Due** EOD**:_April 23, 2025_**

**Target Start Date**:_ May 26, 2025_**

**Who is POD Marketing?**

POD Marketing is a full-service digital marketing agency that offers clients a wide range of marketing solutions. Unlike other agencies, we specialize in specific industries, which makes us true experts in both digital marketing _and_ the industries we serve.

While we are committed to our clients, our number 1 priority has and always will be our employees. We believe this employee-obsessed approach is the biggest contributor to our company’s growth and success. In only 9 years, we’re now working with over 1,000 clients all across North America, which would not have been possible without employing a talented team of over 100 employees.

Office culture is not about having a beer fridge or a ping-pong table (but yes, we have those too), it’s about how being at work makes you feel. We asked our staff and here are some of the things they said they loved most about working at POD Marketing: They feel accepted for who they are, supported, challenged, enjoy the flexibility of being able to work from home, the open lines of communication with every member on the team including upper management, having physiological safety, and are energized by the opportunities to grow, develop and progress their careers.

In recognition of our outstanding employee-focused approach, we are proud to have won multiple employment awards, including being named one of Canada's most admired corporate cultures.

**Job Summary**

**Functions**
- Client Portfolio Management
- ActiveDEMAND/ Marketing Automation Product Management
- Client Dashboard Management & Support
- Internal Automation Support
- Department/Product Support
- Training Support

**Duties & Responsibilities**
- Manage a diverse portfolio of clients, focusing on delivering an exceptional client experience that is tailored to the specific needs of each individual, ensuring satisfaction and long-lasting relationships.
- Oversee the execution and strategy of marketing automation campaigns, acting as a liaison between multiple departments to ensure alignment with broader marketing objectives.
- Continuously assess and interpret campaign analytics, making strategic recommendations for improvements based on engagement and conversion metrics.
- Be a knowledge hub for marketing automation best practices, emerging technologies, and industry trends to enhance our strategies.
- Lead A/B testing initiatives to discover best-performing strategies and to refine current practices.
- Manage more complex data segmentation within the marketing automation platform, ensuring that targeted campaigns are highly personalized and effective.
- Verify that all marketing automation activities adhere to legal guidelines and industry standards, including but not limited to GDPR and CAN-SPAM.
- Collaborate in the development and upkeep of workflow templates and documentation, focusing on scalability and brand consistency.
- Train new team members on best practices and protocols, providing valuable insights to improve their performance.
- Support process innovation and documentation, working closely with the Senior team members to ensure optimal efficiency and effectiveness.
- Participate in small-scale product development initiatives, contributing ideas and collaborating on implementation.
- Continuously stay abreast of industry trends and best practices to ensure we are ahead of the curve.

**Required Experience & Skills**
- Legally able to work in Canada and located in Calgary, AB
- Bachelor’s degree in Business Administration, Marketing, or related field
- 2+ years of applicable and direct experience in marketing automation
- 2+ years in customer service, hospitality, or client relationship management
- Strong strategic thinking and the ability to manage complex marketing automation campaigns
- Proficiency in advanced data analytics and reporting
- Advanced skills in marketing automation tools like ActiveDEMAND, HubSpot, or comparable platforms
- Demonstrable experience in CRM integration and data management
- Excellent problem-solving and innovative thinking skills
- Strong leadership and organizational capabilities
- Experience in training and documentation, with the ability to articulate complex processes simply

**What's in it for You?**

At POD Marketing, we're not just another company - we're a community of passionate, driven individuals who work hard, play hard, and support each other every step of the way. We believe that happy and motivated employees are the key to our success, which is why we go above and beyond to create an amazing work environment where you can thrive and excel. Here's what you can expect when you join our team:
**Work-Life Balance that Rocks**:

- 3 weeks of paid time off, plus 12 flex days, so you can recharge and take that well-deserved break.
- Passion Day - a last-minute hooky day to pursue your