Demand Generation Manager

Join to apply for the Demand Generation Manager role at Neon One Get AI‑powered advice on this job and more exclusive features. This range is provided by Neon One. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more. Base pay range CA$135,000.00/yr - CA$160,000.00/yr About Neon One At Neon One, we believe that technology is the key to building vibrant communities of generosity. As a leader in nonprofit software since 2004, we create intuitive solutions that help small and mid‑sized nonprofits connect with people, build trust, and make good happen every day. Our culture is powered by empathy, innovation, and a shared mission to empower organizations making a difference. We operate with a customer‑first mindset, take pride in extraordinary results, and grow together by supporting each other and embracing bold new ideas. If you’re passionate about using your skills to drive real impact and want to thrive in a collaborative, fully remote environment, Neon One is the place for you. About the Role As the Demand Generation Manager, you will be the engine of Neon One’s marketing team, taking full ownership of the strategy and execution required to fuel our sales pipeline. This is an opportunity to build and scale a multi‑channel demand generation function, directly impacting Neon One's growth and our mission to help nonprofits make a difference. You will have the autonomy to test, innovate, and optimize our approach to acquiring our highest‑value customers. Key Responsibilities Define clear campaign goals, audience targets, messaging strategies, channel mix, and KPIs to meet growth targets for priority products. Write campaign briefs that inform and inspire cross‑functional partners, clearly outlining audience insights, messaging direction, deliverables, and success criteria. Own the execution of multi‑channel demand generation campaigns to drive qualified pipeline and meet growth targets for priority products and segments. Manage and scale paid media channels, including search, social, content syndication, and display, to maximize growth and improve conversion performance. Continuously test and iterate on campaigns—including creative, channels, offers, and targeting—to improve results. Data Analysis & Optimization Lead campaign performance analysis, consistently uncovering insights from MQL to closed‑won to optimize for sales cycle velocity, win rate, and CAC. Establish campaign measurement cadences and share performance updates with stakeholders, recommending pivots when needed. Monitor data to ensure high‑quality lead flow and smooth handoff to the sales team. Own the strategy, development, and optimization of website chat playbooks in partnership with sales to drive engagement and conversion. Cross‑Functional Collaboration & Leadership Serve as the central orchestrator of demand efforts, ensuring campaigns launch on time and on brand by writing inspiring campaign briefs and aligning cross‑functional partners. Establish a strong alignment with Sales through regular feedback loops to sync on lead quality and refine campaign strategies. Collaborate with Product Marketing, Brand, and Community teams to ensure messaging and creative are aligned with the buyer journey. Partner with channel owners and lifecycle teams to optimize touchpoints across the funnel and improve lead nurturing effectiveness. What You Bring 4+ years of marketing experience, demand generation or campaign management role a must Experience marketing in the SMB B2B space strongly preferred Track record of hitting aggressive pipeline targets and generating revenue Self‑motivated; must be able to work in a fast‑paced environment with tight deadlines and autonomy Deep knowledge of best practices across multiple channels: email, paid search, ABM, video, social media Proven track record of improving MQL to SQO rates and pipeline volume via DG campaigns Experience with marketing automation and CRM tools like Salesforce and Pardot Experience leveraging AI and automation tools to improve campaign efficiency and performance Curiosity for AI disruption and how it changes marketing, GTM and customer experience. Full‑time, Monday to Friday Remote within the U.S. or Canada What’s Offered Full ownership of demand generation in a high‑impact role Remote flexibility with a collaborative, growth‑minded team Opportunity to shape pipeline strategy and execution across the funnel Why Join Neon One? At Neon One, our values are how we show up every day. We make good happen by putting empathy and passion at the center of our work, using technology to uplift mission‑driven organizations. We stand for our customers, act with care and intention in every decision, own the solution, and grow together. We innovate fearlessly, always exploring new ways to support our community and each other. How We Hire We use AI tools to support our recruitment process, including helping us organize applications and identify early matches based on role criteria. That said, every rejection decision is made by a human. We encourage candidates to apply authentically and avoid relying solely on AI‑generated responses, especially during interviews. This opportunity is offered through HighlightTA, the on‑demand talent team supporting Neon One’s growth. Connect with us and learn more: Neon One on LinkedIn HighlightTA on LinkedIn Seniority level Mid‑Senior level Employment type Full‑time Job function Marketing Industries Software Development Referrals increase your chances of interviewing at Neon One by 2x Get notified about new Demand Generation Manager jobs in Canada. #J-18808-Ljbffr