Demand Generation Manager

About Orium

Orium builds smart, modern commerce solutions that help enterprise brands move faster and stay ahead.

By bringing together AI, data, and composable systems, we create experiences designed for collaboration between people and intelligent agents— helping our clients work more efficiently, adapt quickly, and gain a long-term competitive edge.

With more composable launches than any firm in the Americas and deep expertise across commerce architecture, we partner with leading technology providers to deliver scalable solutions that evolve with our clients and accelerate time to value.

We blend systems thinking, data-driven design, and intelligent delivery, embedding AI and agents into our own teams to move faster, reduce friction, and co-create with greater precision. The result: adaptive, cross-channel experiences that keep our clients ahead of what's next.

About the Opportunity

As a Demand Generation Manager, you'll lead AI-powered, multi-channel demand generation initiatives that drive qualified leads and accelerate client engagement across the US and Canada.

This is a fixed-term contract role created to support a temporary business need. The duration of the contract is currently unknown and may change based on business requirements. There is no guarantee of extension or conversion to a permanent role.

This cross-functional role combines strategic thinking with hands-on execution across event marketing, intelligent business development systems, and partner marketing campaigns.

Responsibilities

Automated Business Development

• Lead and optimize AI-driven business development systems targeting engaged, in-market prospects during the contract term.
• Use platforms such as to enable intelligent prospecting and automated outreach.
• Build and manage multi-touch campaigns using tools like Zapier and HubSpot workflows.
• Partner with Sales to establish SLAs for lead handoff and follow-up, supported by automation and alerts.

Event Marketing Leadership

• Design and execute event marketing strategies for conferences, trade shows, and industry gatherings.
• Implement AI-powered pre-event booking strategies to maximize engagement with qualified prospects.
• Plan and support executive dinners and industry roundtables showcasing Orium's expertise.

Partner Marketing Coordination

• Collaborate with internal partner managers and external technology partners on co-marketing initiatives.
• Recommend and support Market Development Fund (MDF) spend allocation.
• Develop joint marketing plans leveraging partner ecosystems.
• Document partner marketing playbooks and best practices.

Knowledge Transfer & Continuity

• Document campaigns, workflows, tools, and processes to ensure continuity and effective handover.

Skills and Qualifications

• 3+ years of B2B marketing experience with a focus on demand generation or business development.
• Strong hands-on experience with AI, automation, and marketing technology tools.
• Experience using , Zapier, HubSpot Marketing Hub, and Salesforce CRM.
• Proven success delivering event marketing programs with measurable pipeline impact.
• Strong analytical and data-driven mindset.
• Experience working with technology partners and MDF programs.
• Excellent communication and stakeholder management skills.
• Background in technology, consulting, or professional services is an asset.

Is the Role a Fit for You?

You'll find fulfillment in the role if you:

• Like blending strategy with hands-on execution.
• Are energized by experimentation with AI, automation, and emerging tools.
• Thrive in cross-functional collaboration.
• Understand B2B buyer behaviour and enterprise sales cycles.
• Value efficiency and clarity while maintaining a human-centered approach.

Compensation and Hiring Transparency 

• Expected Compensation: $80,000–$110,000 CAD annualized base salary. Orium lists this range in good faith, reflecting expected compensation for this role in the specified locations as of this posting. Final offers consider education, qualifications, certifications, experience, skills, location, internal equity, and business needs. This is a contract position and is not eligible for employee benefits.
• Use of AI in Hiring: To keep the process efficient and focused on human connection, we use AI-enabled and automated tools for tasks like candidate communications and scheduling, interview note-taking, and summarizing feedback for hiring teams. Our recruiters and hiring managers review all information, and humans make every hiring decision.
• Vacancy Status: This role is an existing vacancy we are actively hiring for to support a temporary business need through a fixed-term contract. 

Performance and Growth Expectations

We emphasize accountability for outcomes, but autonomy in activities. Your work will be measured across a number of data points (peer, leader & project team feedback) and will also be measured on the basis of client and user satisfaction. Your growth path is in your hands— you'll have ongoing meetings with your leader to help determine your path, but your progress will be based on what you hope to achieve and how you choose to access the resources available to you.

Committed to an Inclusive Workplace

We are committed to fostering an inclusive and accessible environment as we build a workforce that reflects the diversity of the community in which we live, including those with disabilities. We are dedicated to providing accommodations in all parts of the hiring process in accordance with the Accessibility for Ontarians with Disabilities Act and the Ontario Human Rights Code. If you require any accommodation, we will work with you to meet your needs.

Committed to Social and Environmental Stewardship

Orium is committed to promoting and working towards a more socially and environmentally sustainable future. All employees are expected to make decisions and take actions in relation to their role and work that follow through on this commitment.

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