Head of Demand Generation

15 hours ago

Canada Remote 360Learning Full time $120,000 - $180,000 per year
Our Demand Generation team has one core mission: create pipeline for our revenue team. As Head of Demand Generation US, you own pipeline creation for the US market to speed up 360Learning's growth.
You will join a global team of experts: 3 other Head of Demand Generation in the UK, France, and Germany and 2 Paid Marketing experts. You will work alongside our Marketing Operations team, our Events team and our Brand & Content team.  
"Our DG team is world class. We are high performers with aggressive targets, but everyone is given the autonomy to execute as they wish. We're constantly launching exciting new experiments, collaborating with other departments, and working as a team to hit pipeline goals." - James Meincke Within 1 month, you will:
  • Experience a comprehensive onboarding that includes insight into our team, culture, and product
  • Collaborate with our North American Paid Marketing Manager to create your 1st marketing experiments on paid channels
  • Upskill on how to manage our remarketing campaigns
Within 3 months, you will:
  • Own the North American Demand Gen budget
  • Be accountable for achieving our North American SQL targets (Sales Qualified Leads) 
  • Work closely with the North American Paid Media Manager on allocating budget across channels
  • Define and execute your marketing experiment roadmap to monitor & improve all marketing touchpoints
  • Partner with North American BDRs to improve lead follow up and increase the conversion rate of MQLs (Marketing Qualified Lead) to SQLs
  • Be the North American Sales team point of contact for all marketing-related questions
Within 6 months, you will:
  • Collaborate with the rest of the North American marketing team (Paid Media Manager, Copywriter, Event manager, Product Marketing team, Brand team) to create more ambitious & complex campaigns
  • Unlock new acquisition channels to scale demand generation in North America
  • Feed the Product Marketing team with business insights based on your campaigns results thus building your knowledge of the L&D industry
Within 12 months, you will:
  • Convert the learnings from your marketing experiments into strategic insights to build the North America marketing roadmap
The Skill Set
  • Min. 2 years experience in Demand Generation in B2B SaaS, owning a budget and a target (SQL/opportunities/pipe), interacting with a sales team
  • Good understanding of SEM (Google Ads) and Social (LinkedIn/Facebook Ads): you understand what our Paid Marketing Manager does and can challenge them
  • Good command of marketing automation tools (Marketo, Hubspot) and Salesforce
  • Data-focus: you start with numbers. You're driven by performance. 
  • Attention to detail: you know how to launch a campaign without a glitch and catch every typo
  • Analytical skills: you quickly create reports and analyze performance methodically to identify bottlenecks
  • Autonomy and Project Management: you're a problem solver who knows how to conduct projects on your own. 
  • Written communication: your written communication is structured and crystal-clear
  • Experience with ABM campaigns is a plus
  • Enthusiasm for our culture explained here:
What We Offer
  • Compensation: Pay structure includes base salary, variable incentive pay, and company equity
  • Benefits/Perks: Comprehensive health insurance starting your first day of employment RRSP contribution matching Generous parental leave Professional development opportunities through our own platform
  • Balance: We offer unlimited days of annual PTO 5 days for sick leave Holiday time in accordance with the Ontario Holiday Calendar We are a remote-first organization and promote flexible work hours
  • Diversity, Equity, and Inclusion: We have 6 active ERGs including Mental Health, Environmental/Sustainability, Women, Parents, LGBTQIA2S+, and Ethnic Diversity. Each group has at least one executive team member serving as a member of the group, bringing greater awareness to each group's activities and providing a quick path to impact
  • Corporate Social Responsibility: Review our CSR
  • Culture: A framework that will help you make an impact - envision our way of working and our Convexity & find out more about the teams, product and
Interview Process
  • Screening call with the Talent Acquisition Manager 
  • Interview with Global Director of Demand Generation
  • Homework case study & Debrief with VP Marketing + Global Director of Demand Generation
  • Team & Culture-fit Interview with US Paid Marketing Manager + VP Marketing + VP Sales US
  • References
  • Offer
    Get ready using our Knowledge Base:
Who We Are 360Learning enables companies to upskill from within by turning their experts into champions for employee, customer, and partner growth. With our LMS for collaborative learning, Learning & Development teams can accelerate upskilling with the help of internal experts instead of slow top-down training. 360Learning is the easiest way to onboard and upskill employees, train customer-facing teams, and enable customers and partners–all from one place.
360Learning powers the future of work at 1,700 organizations. Founded in 2013, 360Learning has raised $240 million with 400+ team members across North America and EMEA.
Learning Includes Everyone. In concert with our culture, 360Learning believes learning includes everyone and that means embracing the strengths of diversity, connectedness, and inclusion. Through conscientious efforts, our global footprint celebrates cultures, perspectives, and experiences from all over the world to support our platform that is built for all regardless of race, ethnicity, gender identity or expression, sexual orientation, religion, age, neurodiversity, disability status, citizenship, veteran status or any other aspect which makes an individual unique or protected by laws and regulations in the locations where we operate. Thus, 360Learning is proud to be an equal opportunity workplace, and we commit to continue this throughout our processes for recruitment, compensation, benefits, performance, promotion, and all other conditions and terms of employment. We want to learn from and with you

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