Demand Generation Lifecycle Manager

2 weeks ago


Canada Owner.com Full time

Overview Join to apply for the Demand Generation Lifecycle Manager role at Owner.com . We’re seeking a data-driven, results-oriented Demand Generation Lifecycle Marketing Manager to power our growth engine by driving lead engagement and customer conversion. This role will develop and execute targeted campaigns across email, SMS, and other channels to nurture leads, resurrect cold opportunities, and close deals. You’ll partner with product marketing, marketing operations, and sales to ensure that the right message reaches each lead at the right time. Success is optimizing campaigns to dramatically improve conversion from lead to Closed Won. This role is 100% remote and can be based anywhere in the United States or Canada. What you’ll do Execute demand generation lifecycle marketing campaigns to nurture B2B prospects through the sales funnel, driving pipeline growth and revenue generation. Analyze lead data to support segmentation and personalization efforts that improve lead quality and conversion rate. Create, test, and optimize calendar and event-driven campaigns to drive pipeline acceleration. Support the optimization of gated content, webinars, and lead magnets to improve lead quality. Work with product-led growth (PLG) tools to drive product-qualified lead conversion. Contribute strong copywriting and email design skills to create campaign assets and lead nurturing materials. Monitor key performance metrics (e.g., channel performance, lead generation, pipeline velocity, MQLs, SQLs) and report insights to leadership. Apply demand generation best practices while adapting to a fast-paced, flexible startup environment. Who you’ll work with You’ll report to our Director of Lifecycle on the Growth Team. You’ll collaborate closely with product marketing, marketing operations, and sales. Requirements 3-5 years in lifecycle marketing with at least 2 years in a B2B environment. Experience with marketing automation tools (e.g., Braze, Hubspot, Marketo) to build multi-step, multi-channel campaigns to achieve business outcomes. Proficiency in advanced segmentation and personalization to create and execute highly effective campaigns. Familiarity with CRM tools (e.g., Salesforce, Hubspot) and analytics tools (e.g., Looker, Tableau) to pull data, personalize campaigns, and run reports. Familiarity with AI tools (e.g., Claude, ChatGPT) to write copy and create assets aligned with brand guidelines. Analytical and results-driven with a strong craft and quality bar. Pay and benefits The estimated base salary range for this role is $120,000 - $140,000 USD plus a generous pre-IPO equity package. Other benefits include comprehensive health coverage, remote-first workplace, unlimited PTO. Referrals increase your chances of interviewing at Owner.com. #J-18808-Ljbffr



  • , , Canada Neon One Full time

    Join to apply for the Demand Generation Manager role at Neon One Get AI‑powered advice on this job and more exclusive features. This range is provided by Neon One. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more. Base pay range CA$135,000.00/yr - CA$160,000.00/yr About Neon One At Neon One, we believe...


  • , , Canada GrowthBook Full time

    Director of Demand Generation & Digital Marketing Apply for the Director of Demand Generation & Digital Marketing role at GrowthBook Base pay range $150,000.00/yr - $200,000.00/yr About Us We’re a Series A SaaS company transforming how teams use data and AI to make smarter decisions. With thousands of free users and accelerating enterprise interest,...


  • , , Canada HighlightTA Full time

    We’re supporting a growing SaaS company in the search for a data-driven Demand Generation Manager to take full ownership of multi-channel campaigns, drive pipeline performance, and build scalable systems to attract high-quality leads. In this role, you’ll lead campaign execution across digital channels, build account-based strategies, and optimize the...


  • , , Canada Clarius Mobile Health Full time

    A Career at Clarius Today, as many as 25 million medical professionals globally don’t have access to medical imaging, which is proven to improve patient care and reduce healthcare costs. That’s why we’re on a mission to make medical imaging accessible everywhere by delivering high-performance, affordable, and easy-to-use solutions powered by artificial...


  • , , Canada Raisely Full time

    1 week ago Be among the first 25 applicants This range is provided by Raisely. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more. Base Pay Range $110,000.00/yr - $125,000.00/yr Hiring Location US: CA, CO, GA, FL, ID, MD, MA, MN, NC, NV, OR, SC, TN, TX, VA, WA (California, Colorado, Georgia, Florida, Idaho,...


  • , , Canada Clarius Mobile Health Full time

    Clarius Mobile Health provided pay range This range is provided by Clarius Mobile Health. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more. Base pay range CA$93,000.00/yr - CA$112,000.00/yr Talent Acquisition Specialist | MedTech | Medical Device | Life Sciences A Career at Clarius Today, as many as 25...


  • , , Canada Kinvie Full time

    About Versapay For growing businesses that need to accomplish more with less, Versapay’s Accounts Receivable Efficiency Suite simplifies the invoice-to-cash process by automating invoicing, facilitating B2B payments, and streamlining cash application with AI. Versapay integrates natively with top ERPs, while allowing businesses to collect with a self-serve...


  • , , Canada Workleap Full time

    Workleap is a Montreal-based tech company on a mission to make work simpler. Since 2006, we’ve been building game-changing products that tackle HR and IT’s biggest challenges. Workleap operates two distinct product lines: The Workleap Platform, an AI-powered HR solution designed to drive team performance and boost employee engagement. ShareGate, the...


  • Canada - Remote Workleap Full time $100,000 - $150,000 per year

    Company DescriptionWorkleap is a Montreal-based tech company on a mission to make work simpler.Since 2006, we've been building game-changing products that tackle HR and IT's biggest challenges.Workleap operates two distinct product lines:The Workleap Platform, an AI-powered HR solution designed to drive team performance and boost employee...


  • Canada 360Learning Full time $120,000 - $180,000 per year

    Our Demand Generation team has one core mission: create pipeline for our revenue team. As Head of Demand Generation US, you own pipeline creation for the US market to speed up 360Learning's growth You will join a global team of experts: 3 other Head of Demand Generation in the UK, France, and Germany and 2 Paid Marketing experts. You will work alongside our...