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Performance Marketing Specialist

2 months ago

Canada Blind Ferret Full time

Summary

Blind Ferret, an Influence Mobile company, is the Montreal-based Agency of Record for various gaming and entertainment apps and brands worldwide. Reporting to the President, the candidate will play an essential role within the Agency Team, managing user acquisition budgets for top-ranking mobile apps and games. We are seeking a Performance Marketing Specialist for a 12-month contract position for a maternity leave replacement.


As a Performance Marketing Specialist, you will use your strong analytical skills to acquire engaged players across multiple channels in the mobile ecosystem. You will be responsible for helping the team maximize ROI and identify new acquisition strategies.


Responsibilities

  • Manage day-to-day collaboration with partners to optimize campaign performance and deliver business KPIs
  • Deep dive into ongoing performance to identify and execute improvement opportunities
  • Monitor, measure, and report on key performance metrics on an ongoing basis
  • Manage fast-paced and dynamic projects in a highly organized manner, on schedule and within target.
  • Continuously identify opportunities for incremental growth and performance
  • Collaborate with other team members to share insights and knowledge
  • Build and document best practices and processes to improve operational efficiency
  • Manage technical Ad Operations, including campaign tracking, measurement, and integration


Qualifications

  • 3-4 years experience in performing marketing/user acquisition/media buying
  • Must have experience managing Google Ads campaigns – Display, Video, Search, and App
  • Exceptional analytical and quantitative skills, with a natural curiosity to measure, test, learn and iterate to get the best results possible
  • Proficiency in project management and the ability to manage multiple priorities and deadlines
  • Strong understanding or background in user acquisition campaigns and creatives
  • A proactive and clear communicator and a team player
  • Ability to learn and adapt quickly to dynamic business goals
  • Entrepreneurial and eagerness to take on new opportunities and projects
  • A passion for performance-driven growth marketing

 

Benefits :

  • Competitive Compensation
  • Remote-friendly work environment
  • An open and collaborative work environment with a fantastic team
  • Opportunity for career advancement
  • Supportive professional development opportunities