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Marketing Specialist

2 months ago

Canada Edwise International Full time
Role Overview

The Marketing Specialist will oversee the marketing operations within the designated region, ensuring the effective execution of various strategies and initiatives.

Key Responsibilities
  • Leadership: Direct and manage the marketing team by assigning tasks, setting objectives, and developing strategies.
  • Budget Management: Oversee the marketing budget, utilizing financial insights to guide marketing strategies.
  • Performance Evaluation: Analyze campaign effectiveness and utilize data analytics for informed decision-making.
  • Collaboration: Work closely with both frontend and backend teams to enhance program and campaign visibility.
  • Event Coordination: Plan and execute events, exhibitions, and promotional activities to boost brand awareness.
  • Project Execution: Ensure marketing initiatives are carried out in accordance with established timelines.
  • Vendor Relations: Identify and collaborate with reliable vendors to implement marketing plans.
  • Brand Management: Maintain and enhance the brand's reputation in the market.
  • Market Research: Conduct competitive analysis and market research to pinpoint target demographics.
  • Networking: Establish and nurture relationships with educational institutions, including schools, colleges, and other relevant organizations.
  • Local Market Development: Explore and develop opportunities in local markets.
  • Advertising Coordination: Collaborate with headquarters for advertising and marketing needs.
  • Project Development: Promote and support new initiatives undertaken by the organization.

This role is pivotal in establishing and maintaining the company's presence in targeted markets and fostering connections with various educational bodies.