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Marketing Specialist

2 months ago


Canada Edwise International Full time
Role Overview

The Marketing Specialist will oversee the marketing operations within the designated region, ensuring effective strategies are implemented to enhance the company's visibility and outreach.

Key Responsibilities
  • Leadership: Direct and mentor the marketing team, setting clear objectives and guiding them through various projects.
  • Budget Management: Administer the marketing budget, employing financial insights to inform strategic marketing initiatives.
  • Performance Analysis: Assess the effectiveness of marketing campaigns through data analytics and performance metrics.
  • Cross-Department Collaboration: Work closely with both frontend and backend teams to promote educational programs and marketing campaigns.
  • Event Coordination: Plan and execute events, exhibitions, and promotional activities to boost brand awareness.
  • Project Execution: Ensure marketing strategies are implemented in alignment with project timelines.
  • Vendor Relations: Identify and collaborate with reliable vendors to carry out marketing plans.
  • Brand Management: Maintain and enhance the company's brand reputation across various platforms.
  • Market Research: Conduct thorough competition analysis and market research to pinpoint target demographics.
  • Community Engagement: Foster relationships with student bodies and educational institutions to strengthen the company's presence.
  • Local Market Development: Explore and develop new local markets to expand outreach.
  • Advertising Coordination: Liaise with headquarters for advertising and marketing needs of the branch.
  • Project Development: Promote and develop new initiatives undertaken by the company.

We are looking for a proactive individual who can contribute significantly to our marketing efforts and help us reach our goals.