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Performance Marketing Manager

3 months ago

Canada, CA 7shifts Employee Scheduling Software Inc. Full time

As the Performance Marketing Manager at 7shifts, you’ll build, manage, and optimize paid media campaigns across online and offline channels, leveraging your expertise to drive demand and generate efficient revenue. Reporting to the Sr. Manager, Integrated Marketing, you’ll get to unleash your creativity, managing a multi-million dollar budget to drive experimentation across our inbound funnel, helping attract qualified traffic and leads. Collaborating with cross-functional teams, you’ll develop campaigns tailored to our target audience and aligned with business goals, all while keeping a finger on the pulse to ensure our strategies are always on the cutting edge of marketing and technology.

We’re building an inclusive work environment that is representative of the diverse industry we have the pleasure of serving and encourage candidates from all backgrounds to apply.

What you’ll do:

  • Engineer and implement data-driven performance marketing plans to achieve strategic business objectives and KPIs set by Revenue Marketing
  • Oversee the planning, execution, and optimization of digital marketing campaigns across various channels including paid search, display advertising, paid social, programmatic, OOH, and more
  • Prepare, monitor, and analyze campaign performance, providing insights and recommendations for continuous improvement to enhance lead volume and revenue efficiency metrics
  • Manage and allocate the digital marketing budget effectively to maximize ROI
  • Work cross-functionally with Content, Design, Sales, Product, and external partners to ensure cohesive and effective marketing efforts
  • Implement and manage A/B testing and other optimization methodologies to continuously improve campaign performance
  • Utilize and manage various digital marketing tools (e.g., Google Analytics 4, Google Ads Editor, Meta Ads, LinkedIn Campaign Manager) to enhance campaign effectiveness and efficiency

What you bring:

  • 4+ years of experience in a Performance Marketing role, managing and executing digital acquisition channels in a B2B SaaS or agency environment
  • Hands-on experience building, managing, and optimizing paid media campaigns with $1m+ annual budgets
  • Familiarity with digital acquisition channels including Google Ads, Bing Ads, Meta, LinkedIn, and Programmatic Display
  • Strong understanding of the software buying journey with the ability to develop full-funnel media campaigns that drive awareness and lead to acquisition
  • Experience collaborating in a CRO/testing-focused environment, while ideating or supporting experiments
  • Strong analytical skills and the ability to use data to inform decision-making and strategy development - you pay special attention to KPIs like MQLs, CPLs, MRR, CAC, Payback, and more
  • Excellent written and verbal communication skills, with the ability to create copy and to work with brand and design teams to build memorable and relevant creatives
  • Proven ability to thrive in a fast-paced environment with high expectations and tight deadlines

It’d be even cooler if you had:

  • Previous experience in the restaurant-tech industry
  • Experience with Asana or other project management tools
  • Experience in a product-led growth company
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