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Category Manager

1 month ago

Guelph, Ontario, Canada NOW Health Group CanadaPuresource Natural Products Distributor Full time

Who we are:

As a family-owned company since 1968 — NOW produces high-quality natural and organic products in 

supplements, essential oils, foods, personal care beauty and more. We are a respected leader in the 

natural products industry, with a mission to provide products and services that empower people to 

lead healthier lives.

A part of the NOW Health Group, founded in 1989 and built on a reputation of trust and 

dependability, Puresource distributes natural products to over 3,000 independent and national 

retailers across Canada from three warehouses in Alberta, BC and Ontario. With over 3,400 natural & 

organic wellness products to choose from, we deliver full-service solutions to support brands to 

grow their business in Canada. Puresource is proud to be your dedicated Canadian partner in the 

natural products channel.

Our mission is to provide Canadians with natural products to optimize their health. To do this, we 

support our brands and retail customers with market leadership and exceptional customer service. 

The measure of our success is built on the growth of our partners and dedicated teams that create 

great customer experiences every day.

Job Title:

Category Manager

Scope for the position:

  • The Category Manager for Supplements will be the category liaison to support marketing and sales activities – translating marketing programs into customer-based activities to help drive sales objectives.
  • The Category Manager for Supplements will work closely with marketing teams, sales teams and customers to help lead and communicate fact-based insights to drive sales objectives.

Duties and Responsibilities:

  • Develop a deep understanding of category, shopper insight, competitive and the retailer landscape to inform future marketing initiatives and sales planning
  • Lead assortment and planogram recommendations for priority categories
  • Actively lead and generate monthly category reviews, new product and promotional dashboards, competitive insights and report findings and recommendations to the senior leadership team
  • Support sales team – strategic selling stories to support key categories and segments
  • New Product support – lead and execute best in class retailer/trade facing PPT presentations, new product sell sheets, in-store and digital support to help drive KPI's
  • Assist with the development and coordination of new item launch and training materials (sales and retailer facing) in collaboration with the Nutrition and Health Education Manager
  • Lead the recommendation of SKU assortment priorities per category
  • Work with internal cross-functional teams to deliver clear channel strategies
  • Work closely with supply chain and sales team to manage through SKU rationalization and aging inventory
  • Develop, lead, execute and measure strategic National Retail Promotional programs
  • Priority customer support – manage strategic sales requests to support booking sheets, digital asks, planograms etc.
  • In-store retailer support for strategic customers– in-store displays, endcaps, digital ecommerce support, etc.
  • Assist Marketers with product knowledge/information – key selling points
  • Support Marketing team in core B2B activities including retailer communications, catalogue deals, promotions, etc.
  • Assist in the annual business planning process, supporting marketing and sales planning activities including category insight data, competitive insights, etc. to help build stronger plans
  • Analyze & recommend wholesale price changes for private brand products to help ensure market competitiveness & support profitability targets
  • Support and attend key trade shows
  • Perform other duties as assigned

Required qualifications, education, experience, training, skills, background, and certifications:

  • Bachelor's degree in marketing, Business or related field from an accredited institution
  • 3-5 years of relevant industry experience in a related role, supplement expertise preferred
  • Experience in the nutritional field is an asset
  • MS Office applications – exceptional use of Excel and PPT
  • Ability to travel to other facilities and work off hours and weekends as needed
  • Valid passport as travel outside of Canada will be required occasionally
  • Access to reliable transportation
  • Demonstrated project management skills and problem solving necessary to pre-empt and deal with rapidly changing market conditions
  • Develops best in class store materials (traditional & digital)
  • Expert in developing reports, analyzing and translating that information into actionable insights to help drive sales and marketing objectives
  • Excellent communication and presentation skills
  • Team player and proven track record of collaboration to drive exceptional results
  • Embraces change and thrives in an evolving environment

How to apply:

Qualified candidates can submit their resumes through LinkedIn or by email to Please note, emails need to have the Job Title (Category Manager) in the subject line.

Our Human Resources Team will be in touch if your qualifications match our needs. Please be advised that due to the high volume of applications, only candidates that have been selected for next steps will be contacted.

For more information about our company, visit or

For a full list of opportunities, visit